The Atlantic

The Atlantic is an American magazine, founded (as The Atlantic Monthly) in 1857 in Boston, Massachusetts, now based in Washington, D.C. It was created as a literary and cultural commentary magazine and quickly achieved a national reputation as a high-quality review with a moderate worldview—a reputation it has maintained for over 150 years. The magazine has notably recognized and published new writers and poets, as well as encouraged major careers. It has also published leading writers' commentary on abolition, education, and other major issues in contemporary political affairs. The magazine has won more National Magazine Awards than any other monthly magazine.
Posts about The Atlantic
  • When Facts Fall Short: Why Brands Need a Point of View

    … Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” Twelve hours later, the post was removed from the site. 1 Since 2013, the incident has served as an interesting learning experience for content marketers. The article itself wasn’t all…

    The Content Strategist- 16 readers -
  • Why Publishers Are a Huge Threat to Ad Agencies

    … who get by on political alliances and favors get in the way of good creative getting done.” It’s especially crucial that publishers spawn in-house branded content studios as they face arguably more volatility than all other media industries. T Brand Studio, the custom content unit of The New York Times, started in 2014 with the purpose of creating…

    Aaron Orendorff/ The Content Strategist- 19 readers -
  • Facebook Under Fire for the Spread of Fake News

    … of it is outright false. There are some tools available for readers who want to verify their news content, and The Atlantic suggested that Facebook buying Snopes might help curb false news. However, because fake news appeals to audience emotion and inspires shares, it continues to proliferate and spread on social sites. Many posts…

    AllTwitterin Social Google Facebook- 15 readers -
  • How The New York Times Took Native Advertising Global

    … as an editor, this was a fascinating project, and we won a few industry awards for it. So it was the perfect combination of a happy client, overperforming digital content, and an extremely cool project to work on. What other major publishers do you think do a good job creating native ads? And why do you think so? I think Quartz and The Atlantic have…

    Jordan Teicher/ The Content Strategist- 33 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … commenter called it “the most infuriating hide-the-content ad ploy I’ve ever seen.” Or consider The Atlantic, which found itself embroiled in a controversy for publishing sponsored content in the form of an advertorial from the Church of Scientology. Mistakes like these make consumers feel annoyed, deceived and unfavorable toward brands…

    AllTwitter- 28 readers -
  • Facebook to Open Instant Articles to All Publishers April 12

    … Facebook announced Wednesday that its Instant Articles feature will be made available to all publishers April 12 at its F8 global developers conference. Instant Articles were designed to enable publishers to deliver content with interactive elements that loads up to 10 times faster than standard mobile Web posts. The social network introduced…

    David Cohen/ AllFacebookin Social Facebook- 32 readers -
  • ‘What’s in a Spotify Name?’ and 5 Other Stories You Should Read

    … Here’s what you missed while you spent the week forgetting to prepare for winter storm Jonas… Wired: The Creator of JavaScript Wants to Upend the Ad Industry With a New Browser Selected by Jordan Teicher, senior editor What the hell are we going to do with intrusive ads? They’re still just hanging around. Sure, the pop-up epidemic has gotten…

    The Content Strategist- 21 readers -
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