The Awl

The Awl is a website about current events and culture based in New York City. The site was founded in early 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk. The latter two continue as its current editors. It is published by John Shankman.The site employs an editorial staff of writers.The Awl has four sister sites, Splitsider, a comedy website, The Hairpin, a site geared toward women, The Wirecutter, a consumer electronics blog, and The Billfold, a blog with a focus on personal finances.In 2011, David Cho left the Awl, after 18 months, to join ESPN-affiliated sports site Grantland.
Posts about The Awl
  • Quiz: What Media Company Are You?

    … They said stereotyping companies with hundreds of employees, storied histories, and multiple publications couldn’t be done. We did it anyway. The post Quiz: What Media Company Are You? appeared first on The Content Strategist…

    Dillon Baker/ The Content Strategist- 5 readers -
  • Why Do Stories Matter? Ask This Millennial Stuck in an Elevator

    … Why do stories matter? On the surface it’s an easy question, but in a world where marketers have co-opted storytelling and turned it into a monstrous buzzword, it can be easy to lose sight of the answer. And, in truth, the answer is different for anyone. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended…

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • Facebook offers publishers a Faustian bargain

    …-editor of The Awl, told Digiday. “But when the day comes that they’re even less aligned, Facebook won’t think twice about moving on.” And moving on would mean the sudden disappearance of that lucrative revenue stream. Entrepreneur and blogger Anil Dash tweeted that publishers would be downright “dumb” to enter into such a partnership. Gawker editor…

    John Mcdermott/ Digidayin Affiliate Social Mobile Google Facebook Twitter- 4 readers -
  • Why YouTube is investing in its creators (again)

    … this is protection to keep these folks from leaving,” said David Cho, who has worked with YouTube at Grantland and The Awl. Whether or not YouTube is scared of defectors, the company has come to recognize the immense value of its original content creators. It’s telling that Alex Carloss’ title, YouTube’s head of originals, is a new one; he used…

    Eric Blattberg/ Digidayin Social Google Facebook YouTube- 6 readers -
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