The Awl

The Awl is a website about current events and culture based in New York City. The site was founded in early 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk. The latter two continue as its current editors. It is published by John Shankman.The site employs an editorial staff of writers.The Awl has four sister sites, Splitsider, a comedy website, The Hairpin, a site geared toward women, The Wirecutter, a consumer electronics blog, and The Billfold, a blog with a focus on personal finances.In 2011, David Cho left the Awl, after 18 months, to join ESPN-affiliated sports site Grantland.
Posts about The Awl
  • Quiz: What Media Company Are You?

    … They said stereotyping companies with hundreds of employees, storied histories, and multiple publications couldn’t be done. We did it anyway. The post Quiz: What Media Company Are You? appeared first on The Content Strategist…

    Dillon Baker/ The Content Strategist- 5 readers -
  • Why Do Stories Matter? Ask This Millennial Stuck in an Elevator

    ….” What’s your favorite story? Back to the Future is pretty epic. Goonies too. Tell a funny story in 50 words. I was going to the gym for the first time in months with my younger brother and I came out in a work out shirt that was too small. He gave me a shocked look and then calmly said, “Is that a size schmedium?” What advice would you give brands…

    Joe Lazauskas/ The Content Strategist- 13 readers -
  • Facebook offers publishers a Faustian bargain

    … revenue — would seem a surefire way to reverse the trend. But it also seems a Faustian bargain; publishers may see their mobile ad revenues increase at first, but there are concerns about what happens if (or when) Facebook decides its interests are no longer aligned with publishers’. “I’m not sure they’re really aligned now,” John Herrman, co…

    John Mcdermott/ Digidayin Affiliate Social Mobile Google Facebook Twitter- 2 readers -
  • Why YouTube is investing in its creators (again)

    … to be YouTube’s head of global entertainment. “There’s almost no correlation between mainstream talent and YouTube success,” said Henry. “YouTube sees a lot of the same data we do. So rather than look to create a water-cooler moment for somebody who brings mainstream celebrity but doesn’t really resonate, bring someone who is already popular on your platform and build it from there.” The post Why YouTube is investing in its creators (again) appeared first on Digiday. …

    Eric Blattberg/ Digidayin Social Google Facebook YouTube- 5 readers -
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