The Awl

The Awl is a website about current events and culture based in New York City. The site was founded in early 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk. The latter two continue as its current editors. It is published by John Shankman.The site employs an editorial staff of writers.The Awl has four sister sites, Splitsider, a comedy website, The Hairpin, a site geared toward women, The Wirecutter, a consumer electronics blog, and The Billfold, a blog with a focus on personal finances.In 2011, David Cho left the Awl, after 18 months, to join ESPN-affiliated sports site Grantland.
Posts about The Awl
  • Quiz: What Media Company Are You?

    … They said stereotyping companies with hundreds of employees, storied histories, and multiple publications couldn’t be done. We did it anyway. The post Quiz: What Media Company Are You? appeared first on The Content Strategist…

    Dillon Baker/ The Content Strategist- 5 readers -
  • Why Do Stories Matter? Ask This Millennial Stuck in an Elevator

    … assignment: Create a one- to two-minute film that interprets and answers that critical question, “Why do stories matter?” To be honest, we had no idea what to expect. The first film in our series comes from John Shankman and his creative agency, Hashtag Labs. You may remember John as the former publisher of The Awl; today, he’s busy telling amazing…

    Joe Lazauskas/ The Content Strategist- 15 readers -
  • Facebook offers publishers a Faustian bargain

    …-editor of The Awl, told Digiday. “But when the day comes that they’re even less aligned, Facebook won’t think twice about moving on.” And moving on would mean the sudden disappearance of that lucrative revenue stream. Entrepreneur and blogger Anil Dash tweeted that publishers would be downright “dumb” to enter into such a partnership. Gawker editor…

    John Mcdermott/ Digidayin Affiliate Social Mobile Google Facebook Twitter- 5 readers -
  • Why YouTube is investing in its creators (again)

    … to be YouTube’s head of global entertainment. “There’s almost no correlation between mainstream talent and YouTube success,” said Henry. “YouTube sees a lot of the same data we do. So rather than look to create a water-cooler moment for somebody who brings mainstream celebrity but doesn’t really resonate, bring someone who is already popular on your platform and build it from there.” The post Why YouTube is investing in its creators (again) appeared first on Digiday. …

    Eric Blattberg/ Digidayin Social Google Facebook YouTube- 8 readers -
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