The Barbarian Group

The Barbarian Group is an interactive marketing firm founded in Boston, but currently headquartered in New York, with an office in San Francisco. Founded in 2001, the company reportedly works with traditional agencies and clients on the development of ordinary and viral web marketing. Past projects include the Subservient Chicken for Burger King, AnyFilms for Samsung, and the Beer Cannon for Milwaukee's Best. In late 2009, the company sold a majority stake to Cheil Worldwide. In the summer of 2012 the company closed its Boston office.In October 2013, Sophie Kelly was named CEO of The Barbarian Group, succeeding co-founder Benjamin Palmer.
Posts about The Barbarian Group
  • Programmatic is heading up the funnel

    …. If programmatic was ever indeed a one-trick pony, it seems to be maturing into quite the talented stallion. “As long as you have some way of being able to infer or derive some intent signal, you can use programmatic techniques wherever someone is in the funnel,” said Sam Ashken, head of audience intelligence at The Barbarian Group. And it looks like…

    Digiday- 7 readers -
  • 5 things agencies taught us this week

    … time built in where they can go off and do different things, they’re going to leave, said Jon Jackson, executive creative director at Brooklyn’s Huge. Colin Nagy, executive director of media and distribution at The Barbarian Group, echoed similar sentiments: give creatives time to work on side projects and tangential creative endeavors. Mullen has…

    Brian Braiker/ Digidayin Google Facebook Twitter- 13 readers -
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