The Barbarian Group

The Barbarian Group is an interactive marketing firm founded in Boston, but currently headquartered in New York, with an office in San Francisco. Founded in 2001, the company reportedly works with traditional agencies and clients on the development of ordinary and viral web marketing. Past projects include the Subservient Chicken for Burger King, AnyFilms for Samsung, and the Beer Cannon for Milwaukee's Best. In late 2009, the company sold a majority stake to Cheil Worldwide. In the summer of 2012 the company closed its Boston office.In October 2013, Sophie Kelly was named CEO of The Barbarian Group, succeeding co-founder Benjamin Palmer.
Posts about The Barbarian Group
  • Programmatic is heading up the funnel

    … that support awareness, like TV spots, are seeing more automation. In the next year, the number of marketers buying their TV inventory through programmatic channels will grow by 45 percent. Alister Adams, vp of content and innovation at Publicis, sees only opportunity ahead: “I can’t imagine a world where we aren’t buying almost everything…

    Digiday- 6 readers -
  • 5 things agencies taught us this week

    Top executives from the nation’s leading agencies were on hand at the Digiday Agency Summit in Austin, Texas, this week to discuss the trends and challenges facing their industry. These are five key trends that emerged from three days of panel discussions and one-on-one meetings: Talent is the No. 1 agency headache.

    Brian Braiker/ Digiday- 10 readers -
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