- Our Blog
… The sponsored content industry has taken its latest step toward automation. As Business Insider reported earlier this month, native advertising exchange Sharethrough will soon open its platform to real-time bidding. The news, coupled with a similar announcement in December from native ad tech company TripleLift, highlights increasingly…
… that support awareness, like TV spots, are seeing more automation. In the next year, the number of marketers buying their TV inventory through programmatic channels will grow by 45 percent. Alister Adams, vp of content and innovation at Publicis, sees only opportunity ahead: “I can’t imagine a world where we aren’t buying almost everything…
Top executives from the nation’s leading agencies were on hand at the Digiday Agency Summit in Austin, Texas, this week to discuss the trends and challenges facing their industry. These are five key trends that emerged from three days of panel discussions and one-on-one meetings: Talent is the No. 1 agency headache.