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… We can all agree the speed of news isn’t slowing down anytime soon. News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge. How do you stay relevant while still producing high-quality content? At last week’s Contently Summit, BarkPost editor…
Branded content and native advertising is “the future,” Eric Hippeau, the former CEO of The Huffington Post, declared at Percolate’s “Transition” conference held July 16 in New York City. The sentiment was a common one among the marketing event’s speakers, including Unilever’s SVP of Marketing Marc Mathieu, who declared that within just a few short years, consumers will only b ...