The Batavian

  • Community Publishers Mixed on Borrell Prescription for Content

    …, founder of The Batavian in upstate New York: “Everything, everything, is about producing great content — content readers want — and building audience. Online, you’ve got to dominate your local market. If you’re not reader-focused, you’re doing it wrong.” “My job is to give readers great content and then for their benefit and for the benefit of our…

    Tom Grubisich/ Street Fightin Content- 11 readers -
  • Grading Street Fight’s 2014 Predictions

    … Owens, publisher, The Batavian “As we enter 2014, AOL’s Patch is all but dead. Nobody yet has found a way to make digital hyperlocal work at “scale,” but the independents trudge along, slowly building their businesses. It’s unlikely that there will be another large company effort to create a hyperlocal network and without that easy national target…

    Steven Jacobs/ Street Fightin Mobile- 18 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    …-locally sold ad inventory through programmatic buying, and the need to streamline the local-media industry for major buyers (think Honda and P&G) to buy brand-safe, viewable inventory with upscale audiences at huge scale. This not only builds revenue on the programmatic side, it also creates upward pressure on rate and forces local sales teams…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -
  • How Community Involvement Can Pay Off for Local Publishers

    … Jim Brady may be the most durable pioneer in digital community news. So I yellow-highlighted this paragraph from his recent interview with Poynter’s Butch Ward as Brady prepares to launch the new site brother.ly in Philadelphia: “I used to be a believer in staying out of the fray, and just reporting on what was happening and stopping there…

    Tom Grubisich/ Street Fight- 4 readers -