The Bigger Picture

  • Digital Marketing vs. Traditional Marketing

    …What Is Traditional Marketing? Overwhelming choice and a burst of colour is what greets us in most supermarkets today. It’s hard to believe that until the 1950s, plain packaging claimed the shelves of our local greengrocers. Door-to-door salesmen made their way around our neighbourhoods. Subliminal messaging sneaked passed our senses. We teetered…

    Attacat of Edinburghin SEO EMail- 17 readers -
  • Essential Digital Marketing Tools 2017

    … it offers is far superior to free platforms such as Hootsuite and Buffer. Start a free trial and find out for yourself. Hootsuite Though Hootsuite is a little less sophisticated than Sprout Social ( links, we’re looking at you) it remains an effective free alternative. Its Instagram integration shows just how far the platform has come…

    Attacat of Edinburghin Social- 11 readers -
  • Lessons learned and moving forward – building a business in a day

    … It’s been just over a month since we used Leap Day (29th February) for our #attamadness “build a business in a day” challenge. It’s obviously been exciting but it’s also been an incredible learning experience. The TL:DR version of this article is that we’ve quickly and inexpensively learned that the business model is going to need a little bit…

    Attacat of Edinburgh- 8 readers -
  • Image copyright: what you MUST know in 2016

    … You want to make your blog post look nice with an attractive image, so you go and grab one from Google image search or buy one from a stock photo site. Little do you know you could later be hit by a claim for hundreds, if not thousands, of pounds. Disclaimer: I am not a lawyer nor legally trained. This post is intended to gather together…

    Attacat Joel/ Attacat of Edinburgh- 30 readers -
  • Get hired in 2016!

    … It is with great delight that we discovered just today, that Linked In has released their updated list (global and country-specific) of the 25 hottest skills of 2015! We always look forward to this list as it reinforces the major skills we, too, tend to look for in new hires. With big plans on the horizon this year, we are proud to announce…

    Attacat of Edinburgh- 15 readers -
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