The Bigger Picture

  • Lessons learned and moving forward – building a business in a day

    … It’s been just over a month since we used Leap Day (29th February) for our #attamadness “build a business in a day” challenge. It’s obviously been exciting but it’s also been an incredible learning experience. The TL:DR version of this article is that we’ve quickly and inexpensively learned that the business model is going to need a little bit…

    Attacat of Edinburgh- 8 readers -
  • Image copyright: what you MUST know in 2016

    …. Credit the original as per attribution licence Non-commercial only What is commercial usage? For most businesses or organisations the biggest risk is checking that a Creative Commons license allows for commercial use, defined as follows: If you use content for general research, even if not for any specific purpose, and you or your organisation…

    Attacat Joel/ Attacat of Edinburgh- 29 readers -
  • Get hired in 2016!

    … It is with great delight that we discovered just today, that Linked In has released their updated list (global and country-specific) of the 25 hottest skills of 2015! We always look forward to this list as it reinforces the major skills we, too, tend to look for in new hires. With big plans on the horizon this year, we are proud to announce…

    Attacat of Edinburgh- 15 readers -
  • Key highlights from Google Accelerate 2015 #gpaccelerate

    My latest Google adventure brought me to Dublin for the second annual Google Partners Accelerate conference last month. This brought together 235 selected agencies from as far afield as Dubai and South Africa and, like last year, the focus was on the changing digital landscape and the opportunities for the year ahead. It was thought provoking stuff.

    Attacat of Edinburgh- 20 readers -
  • My guide to productivity (sort of)

    … only half stand by. But the theory is that if you have a bomb site of a desk you’re always going to be thinking about tidying it in the back of your mind and you won’t fully commit to another task until it’s tidy. 4. Not leaving the biggest task until last I’m totally lying, I do this all the time. But you shouldn’t, it’s really bad. 5. INBOX ZERO…

    Charlotte Hardy/ Attacat of Edinburgh- 27 readers -
  • Best content marketing I’ve experienced this year

    … Want to know what the best “content marketing” I’ve experienced this year is? Clue: It’s not what you might usually consider as content marketing. I’ve recently been on the receiving end of a truly remarkable piece of content marketing. It’s a piece of B2B marketing that has cemented a long-standing love affair that I have with a company. It’s…

    Attacat of Edinburghin Content- 19 readers -
  • My Experience With B2C Communication

    … of the biggest things that I want to share: Qualification It’s a simple yet often overlooked element of any communication. If you have something to say, not everyone is going to be interested or want to listen. Understanding what audiences are going to be receptive to your message, will go a long way to gaining a loyal customer. So…

    Attacat of Edinburgh- 19 readers -
  • Happy New Year from the Attacat Team!

    … like it (and why you should too!) A short and sweet guide to mobile device preview tools Charlie’s Quick Fire Reading Lists List #1: Google places, authorship and humans List #2: Merchants, responsive design and handy checklists List #3: Storytelling, hacks and title tags List #4: Landing pages and white hats List #5: Toolkits…

    Charlotte Hardy/ Attacat of Edinburghin Paid Search SEO- 17 readers -
  • Award Winning Client – Drapers Independents 2014

    … When a client wins an award, it’s extremely satisfying to hear that you were a contributing factor to their hard won success. Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award…

    Attacat of Edinburghin Social Paid Search SEO- 6 readers -