The Bigger Picture

  • Lessons learned and moving forward – building a business in a day

    … It’s been just over a month since we used Leap Day (29th February) for our #attamadness “build a business in a day” challenge. It’s obviously been exciting but it’s also been an incredible learning experience. The TL:DR version of this article is that we’ve quickly and inexpensively learned that the business model is going to need a little bit…

    Attacat of Edinburgh- 7 readers -
  • Image copyright: what you MUST know in 2016

    …. Credit the original as per attribution licence Non-commercial only What is commercial usage? For most businesses or organisations the biggest risk is checking that a Creative Commons license allows for commercial use, defined as follows: If you use content for general research, even if not for any specific purpose, and you or your organisation…

    Attacat Joel/ Attacat of Edinburgh- 14 readers -
  • Get hired in 2016!

    … It is with great delight that we discovered just today, that Linked In has released their updated list (global and country-specific) of the 25 hottest skills of 2015! We always look forward to this list as it reinforces the major skills we, too, tend to look for in new hires. With big plans on the horizon this year, we are proud to announce…

    Attacat of Edinburgh- 7 readers -
  • Key highlights from Google Accelerate 2015 #gpaccelerate

    My latest Google adventure brought me to Dublin for the second annual Google Partners Accelerate conference last month. This brought together 235 selected agencies from as far afield as Dubai and South Africa and, like last year, the focus was on the changing digital landscape and the opportunities for the year ahead. It was thought provoking stuff.

    Attacat of Edinburgh- 13 readers -
  • My guide to productivity (sort of)

    … Productivity, it’s a funny one isn’t it. It would be great if we could flick a switch that turns on productivity mode, but alas, it doesn’t work like that. Over the last couple of years, I’ve developed a couple of habits that have boosted my daily productivity, and as I’m such a lovely person, I’m sharing my secrets with you. **Disclaimer: I’m…

    Charlotte Hardy/ Attacat of Edinburgh- 15 readers -
  • Best content marketing I’ve experienced this year

    … agencies etc. However that would be missing the point. Entirely. The true “digital” part of this is Google (not surprisingly!) recognising that the internet has changed the effectiveness of most forms of marketing for better or worse. The internet forces us to change where we invest our marketing effort, regardless of whether that effort is put…

    Attacat of Edinburghin Content- 14 readers -
  • My Experience With B2C Communication

    … of the biggest things that I want to share: Qualification It’s a simple yet often overlooked element of any communication. If you have something to say, not everyone is going to be interested or want to listen. Understanding what audiences are going to be receptive to your message, will go a long way to gaining a loyal customer. So…

    Attacat of Edinburgh- 16 readers -
  • Happy New Year from the Attacat Team!

    … From everyone here in the Attacat office, we’d like to wish you a Happy and Prosperous New Year! We look forward to getting stuck into 2015 and seeing what we can achieve for our clients, old and new. To celebrate the finishing of 2014, here’s our Attacat-bred reading list and service resource for the year. Search Engine Optimisation…

    Charlotte Hardy/ Attacat of Edinburghin Paid Search SEO- 9 readers -
  • Award Winning Client – Drapers Independents 2014

    … 2014 and we couldn’t be more chuffed. Well done guys! A Hume winning the best independent multichannel operator A Hume are based in Kelso, Scotland and provide quality outdoor country clothing for men and women throughout the UK. In relation to the Best Independent Multichannel Operator award, A Hume demonstrated excellence in their joined up…

    Attacat of Edinburghin Social Paid Search SEO- 2 readers -
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