The Children'S Place

The Children’s Place (TCP) is an American specialty retailer of children’s apparel and accessories founded in 1989. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey, and currently has 4,100 employees.Children’s Place stores are divided into four specific size ranges sections: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T). Most of The Children’s Place stores are located in and around regional malls, but also include some strip centers, outlets, and street stores.
Posts about The Children'S Place
  • E-Commerce Practices That Are Costing Conversions

    … the virtual equivalent of having perfume sprayed on you as you enter a department store. The Childrens’ Place couldn’t stop at just one pop-over. Within the first second of landing on the homepage a visitor is bombarded with this discount popover (which also covers two other discount offerings). Visitors that stick around long enough to visit…

    Tim Ash/ Marketing Land- 35 readers -
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