The Children'S Place

The Children’s Place (TCP) is an American specialty retailer of children’s apparel and accessories founded in 1989. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey, and currently has 4,100 employees.Children’s Place stores are divided into four specific size ranges sections: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T). Most of The Children’s Place stores are located in and around regional malls, but also include some strip centers, outlets, and street stores.
Posts about The Children'S Place
  • E-Commerce Practices That Are Costing Conversions

    … With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest website tweak could add (or subtract) millions from a company’s bottom line. Visitor behavior…

    Tim Ash/ Marketing Land- 27 readers -
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