The Content Code

  • Cracking the content code with Mark Schaefer

    … to be an effective marketer today. Unlike a lot of marketers who see people merely as ‘numbers’ – leads to be nurtured and converted – Mark leads with his heart; he sees the business benefits of building relationships and growing a community of fans, followers and advocates, or what he calls in his new book The Content Code, the ‘Alpha Audience’ – which he…

    Trevor Youngin Social Content- 23 readers -
  • Change the Channel to Ignite Content

    … By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. Could I use some of the book’s principles to get my work to move a little, and get it in front of a larger audience…

    {grow}in Content- 4 readers -
  • Behind the scenes: How to write a business book

    … the basis for the research I needed to do to answer the question with completeness and authority. I created an Evernote file for each chapter in the outline to collect ideas, resources, people to interview. I ended up with hundreds of paths to pursue but only the best and most relevant made it into the final book. I employed a part-time intern…

    {grow}in How To's- 22 readers -
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