The Content Code

  • Cracking the content code with Mark Schaefer

    … to be an effective marketer today. Unlike a lot of marketers who see people merely as ‘numbers’ – leads to be nurtured and converted – Mark leads with his heart; he sees the business benefits of building relationships and growing a community of fans, followers and advocates, or what he calls in his new book The Content Code, the ‘Alpha Audience’ – which he…

    Trevor Youngin Social Content- 18 readers -
  • Change the Channel to Ignite Content

    … By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. Could I use some of the book’s principles to get my work to move a little, and get it in front of a larger audience…

    {grow}in Content- 2 readers -
  • Behind the scenes: How to write a business book

    …. This way I can see exactly everything that needs to be done in one place. It’s “old school” but it works extremely well! I can be concurrently working on a “to-do” for chapter 10 even while writing chapter 2. That way, by the time I get there, I have all the pieces in place to begin to write. The writing begins — There’s no way I can write a book…

    {grow}in How To's- 12 readers -