The Content Code

  • Cracking the content code with Mark Schaefer

    … to be an effective marketer today. Unlike a lot of marketers who see people merely as ‘numbers’ – leads to be nurtured and converted – Mark leads with his heart; he sees the business benefits of building relationships and growing a community of fans, followers and advocates, or what he calls in his new book The Content Code, the ‘Alpha Audience’ – which he…

    Trevor Youngin Social Content- 18 readers -
  • Change the Channel to Ignite Content

    … By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. Could I use some of the book’s principles to get my work to move a little, and get it in front of a larger audience…

    {grow}in Content- 2 readers -
  • Behind the scenes: How to write a business book

    … I just completed a year-long process to bring you a new book. It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. It is my best book, perhaps my best work of all-time. This is my fifth book (seventh if you count three…

    {grow}in How To's- 15 readers -