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A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. In true Contently fashion, I ran the blog for the first month as a freelancer, working remotely from Tel Aviv.
… Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…
… different types of content and distribute it via the most effective platforms. A brand newsroom, then, is a newsroom built to deliver original content based on a clear branding vision. As Alyssa Hertig described on The Content Strategist, the most successful brand newsrooms incorporate a mix of in-house and freelance contributors, as well as using…
… and charts that will probably make our design team squirm—at least at first. To create original content for every major social content platform and free my mind to consider every dimension of storytelling. Simply put, I’m doing this out of necessity. Since I took over The Content Strategist a year ago, we’ve grown a ton while primarily relying on text…