The Conversation Economy

  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

    John Battelle's Search Blogin Facebook- 5 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … it one step beyond erasing the app store friction, and we can imagine a world where apps work like always on-call services, at the ready to execute their portion of a fluid user experience. Explaining that experience will be the subject of a future post. But for now, amen for folks like Alex and companies like Branch Metrics. Keep up the good work. …

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • Every Company Is An Experience Company

    … on this theme for years, since well before FM or even the Industry Standard – after all, great brands always created great content (think TV ads or the spreads in early editions of Wired), we just didn’t call it that until our recent obsession with “native advertising” and “content marketing,” an obsession I certainly helped stoke during my FM…

    John Battelle's Search Blogin Google Facebook YouTube- 8 readers -
  • NewCo New York 2014: My Chairman’s Picks To Visit

    … something really important when it comes to the conversation economy – connecting brands to truly loyal customers. Day Two, Thursday, October 2 9 am - ‘wichcraft. Ya gotta throw in a few curveballs at any NewCo. This is a food purveyor, one I’ve never heard of. But they focus on local and seasonal ingredients, and it’s always good to start your day…

    John Battelle's Search Blog- 10 readers -
  • My 2014 NewCo SF Schedule: Hard Choices

    … an incredible restaurant. And Delectable is all about wine, and my guess is there’s wine to be had there. And Scoot is just a super cool idea – electric scooter sharing. 4:30 pm – Jawbone. I’m eager to know what’s next from this innovative company – now that Apple has purchase Beats in particular. If not for NewCo, I doubt I’d ever get a chance to visit…

    John Battelle's Search Blog- 6 readers -
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