The Conversation Economy

  • Integrations (and Metaservices) For The Win

    … for their particular purpose (eBay for auctions, Google for search, OpenTable for restaurant reservations, etc). But these services simply don’t communicate with each other, nor collaborate in a fashion that creates a robust or evolving ecosystem. The rise of the app economy exacerbates the problem – most apps live in their own closed world, sharing data…

    John Battelle's Search Blogin Facebook- 8 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … How Branch Metrics works…click to enlarge. Early in a conversation with Alex Austin, CEO of mobile startup Branch Metrics, I had to interrupt and ask what seemed like a really dumb question. “So, wait, Alex, you’re telling me that the essence of your company’s solution is that it….makes sure a link works?” Alex had heard the question before…

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • Every Company Is An Experience Company

    … Illustration by Craig Swanson and idea by James Cennamo (Image) Some years ago while attempting to explain the thinking behind my then-startup Federated Media, I wrote that all brands are publishers (it was over on the FM blog, which the new owners apparently have taken down – a summary of my thinking can be found here). I’d been speechifying…

    John Battelle's Search Blogin Google Facebook YouTube- 9 readers -
  • NewCo New York 2014: My Chairman’s Picks To Visit

    … something really important when it comes to the conversation economy – connecting brands to truly loyal customers. Day Two, Thursday, October 2 9 am - ‘wichcraft. Ya gotta throw in a few curveballs at any NewCo. This is a food purveyor, one I’ve never heard of. But they focus on local and seasonal ingredients, and it’s always good to start your day…

    John Battelle's Search Blog- 14 readers -
  • My 2014 NewCo SF Schedule: Hard Choices

    … As I did last year, I picked my NewCo San Francisco schedule early, so I could prepare in advance of the festival this September 10-12. There are nearly 130 extraordinary companies to choose from, so it’s not easy to decide where to spend your time. But decide we must. Here are my choices for this year’s SF festival (there are festivals…

    John Battelle's Search Blog- 13 readers -