The Conversation Economy

  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

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  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … be a dead easy problem, but thanks to the way the mobile ecosystem has played out, it’s just not. (Alex has written up a great overview of his journey at Branch, worth reading here). A month or so I wrote Early Lessons From My Mobile Deep Dive: The Quickening Is Nigh, an overview of my initial learnings as I explored today’s mobile landscape. A major…

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • Every Company Is An Experience Company

    … years. Today, there is an entire industry committed to helping brands become publishers, and the idea that brands need to “join the conversation” and “think like media companies” is pretty widely held. But I think the metaphor of brands as media creators has some uneasy limitations. We are all wary of what might be called contextual dissonance - when…

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  • NewCo New York 2014: My Chairman’s Picks To Visit

    … something really important when it comes to the conversation economy – connecting brands to truly loyal customers. Day Two, Thursday, October 2 9 am - ‘wichcraft. Ya gotta throw in a few curveballs at any NewCo. This is a food purveyor, one I’ve never heard of. But they focus on local and seasonal ingredients, and it’s always good to start your day…

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  • My 2014 NewCo SF Schedule: Hard Choices

    … Silva, is matching innovative startups to large brands, a business I love. But again, the new beats the known at NewCo for me. 3:00 pm – Lit Motors. I was so bummed to miss Lit last year, and thrilled they are back at NewCo SF this year. Lit makes new kinds of vehicles, not exactly cars, but not cycles either. I can’t wait to learn about the ideas…

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