The Conversation Economy

  • Integrations (and Metaservices) For The Win

    … noticing these integration-driven businesses, I saw them everywhere. Sure, Facebook and Google (and all the platforms) have been integrators forever, but they fail to solve more specific and/or bespoke problems inherent to individual use cases. Across online marketing, for example, tools like AppBoy, ZenDesk, and MailChimp lead with their metaservice…

    John Battelle's Search Blogin Facebook- 8 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … link. 6. Friend does NOT have Branch’s app installed, so is linked to the Branch app download landing page in the iTunes store. **THIS IS FRICTION POINT #1. In an ideal world, a potential customer should not have to go through the Apple app store just to view a cool media object that’s been shared (this wouldn’t happen on the web). ** 7. Friend…

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • Every Company Is An Experience Company

    … years. Today, there is an entire industry committed to helping brands become publishers, and the idea that brands need to “join the conversation” and “think like media companies” is pretty widely held. But I think the metaphor of brands as media creators has some uneasy limitations. We are all wary of what might be called contextual dissonance - when…

    John Battelle's Search Blogin Google Facebook YouTube- 9 readers -
  • NewCo New York 2014: My Chairman’s Picks To Visit

    … something really important when it comes to the conversation economy – connecting brands to truly loyal customers. Day Two, Thursday, October 2 9 am - ‘wichcraft. Ya gotta throw in a few curveballs at any NewCo. This is a food purveyor, one I’ve never heard of. But they focus on local and seasonal ingredients, and it’s always good to start your day…

    John Battelle's Search Blog- 13 readers -
  • My 2014 NewCo SF Schedule: Hard Choices

    … Silva, is matching innovative startups to large brands, a business I love. But again, the new beats the known at NewCo for me. 3:00 pm – Lit Motors. I was so bummed to miss Lit last year, and thrilled they are back at NewCo SF this year. Lit makes new kinds of vehicles, not exactly cars, but not cycles either. I can’t wait to learn about the ideas…

    John Battelle's Search Blog- 10 readers -
Get the top posts daily into your mailbox!