The Daily Note

  • How ‘Zines Help Big Brands Keep It Real

    …. Instead, Red Bull decided to appeal to true music junkies and attract casual fans in the process. The Daily Note, a publication Red bull created for their 2010 music festival in London, was revived in NYC with the help of Doubleday & Cartwright. The agency published the limited-run zine—22 issues in 38 days—with the help of an in-house production…

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