The Economist

The Economist is an English-language weekly newspaper owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September 1843. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its average weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.The publication belongs to The Economist Group, half of which is owned by Pearson PLC via the Financial Times.
Posts about The Economist
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 13 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 14 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • Facebook Extends Instant Articles to All Android Users

    … News Magazine, Fox Sports, FTW, Fusion, Gawker, Gawker Media, Good Housekeeping, Harper’s Bazaar, Hello Giggles, Hollywood Life, The Huffington Post, Independent Journal, In Touch, Life&Style, LittleThings.com, Mashable, Men’s Health, Mental Floss, Mic, mindbodygreen, MLB, Mother Jones, MoviePilot, MTV, National Geographic, NBA, NBC News, New…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Should You Swear? 4 Things for Writers to Consider

    … Editor’s note: This article originally appeared on our sister site, The Freelancer. We’re all adults here, right? Last year, Robert Lane Green of The Economist implored the The New York Times to “grow up” already. He was referencing its notoriously puritanical swearing policy, which often replaces swears with euphemisms and comically straight…

    The Content Strategist- 10 readers -
  • Europe: The Next Big Content Marketing Frontier

    … publishers like the Financial Times, the Guardian, The Economist, and many more. These financial companies are ready to dive into ambitious longform storytelling and multimedia projects capable of truly winning over audiences. And they’re prepared to talk about complex topics like asset allocation, international economics, Asian e-commerce, digital…

    Brett Lofgren/ The Content Strategistin Content- 18 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … a blogging buddy. Help each other build your blogs and share content. 3. Leverage the power of LinkedIn Research by UMass Dartmouth has shown that Inc 500 businesses get the most power of out of LinkedIn. Don’t be fooled into thinking that LinkedIn is just for job seekers. Get active and interact with people who have similar interests to build…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 17 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • One year in, The Information sticks to subscription model

    … that The Information’s reporting reaches even more corporate executives and early-stage entrepreneurs, which use the site’s output to inform their own business strategies. The Information, like The Economist and The Financial Times, is playing the influencer game. “Pageviews is just the worst metric of all, because it will distract you away from…

    Ricardo Bilton/ Digiday- 7 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … of the cliffhanger series Serial, which has drawn near universal raves from anyone who listens to it. The huge advantage of podcasts is that they’re on demand content, and podcasters therefore don’t have a need to fill up an entire broadcast day. Instead of 24/7 broadcasting, a couple hours a week can be more than enough. Less filler means more quality…

    Relevancein Content- 11 readers -
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