The Economist

The Economist is an English-language weekly newspaper owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September 1843. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its average weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.The publication belongs to The Economist Group, half of which is owned by Pearson PLC via the Financial Times.
Posts about The Economist
  • Why content is your enemy and experiences are your friend

    … it is an experience.” The Economist lesson Jeff Pundyk This debate made me think of a recent interview I did with Jeff Pundyk of The Economist. I was doing research to learn how traditional publishers are dealing with the forced march into the social media news stream and talked to a number of publication editors. All of them expressed various shades of fear…

    {grow}in Content- 37 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    …, and we’re thrilled that they’ll be introducing their content to the Snapchat community through in-depth coverage of some of the most important issues we face, from the future of our global economy to foreign policy and culture. The Economist deputy editor Tom Standage added: As the news environment becomes ever noisier, our expertise in providing…

    David Cohen/ AllTwitter- 24 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 29 readers -
  • How To Create Must-Read Recurring Content Columns

    … it. (For a full description check this article.) Mari Smith Creates Facebook Live Content Actionable Content Marketing Tips For Recurring Columns: Combine an interview style with another content format. Many podcasts follow this format. Namely, John Lee Dumas’ Entrepreneur on Fire podcast with 7 interviews per week. The recurring content column…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
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