The Economist

The Economist is an English-language weekly newspaper owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September 1843. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its average weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.The publication belongs to The Economist Group, half of which is owned by Pearson PLC via the Financial Times.
Posts about The Economist
  • Why content is your enemy and experiences are your friend

    … or hurts us in the long run?” Our discussion continued along the lines of the food analogy. “Instead, I wonder if we shouldn’t be serving up some sort of gourmet entree that becomes our specialty, some dish that only we are known for? When they see it, they know … it’s us. Maybe the key is something highly, highly specialized. Maybe…

    {grow}in Content- 30 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … will also contain four slots for Snapchat’s Snap Ads full-screen video ads with sound, and Goldman Sachs will be the exclusive advertiser for the debut edition. Snap Inc. vice president of content Nick Bell said in a release announcing the initiative: The Economist is one of the most respected and thoughtful editorial voices in the world…

    David Cohen/ AllTwitter- 17 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 22 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, Elle Man, Marry, Marrybaby, Thanh Niên, Tuoi Tre, VnExpress, WebTretho, Zing.vn India Aaj Tak, ABP News, Amar Ujala, DailyO, Dainik Bhaskar, Dainik Jagran, Divya Bhaskar, DNA India, Hindustan Times, IBN Live, IBN7 Khabar, iDiva, India Today, India.Com, Indian Express, Indiatimes, MensXP, Naidunia Jagran, NDTV, NDTV Khabar, Scoop Whoop, Scroll…

    David Cohen/ AllTwitterin Social Facebook- 24 readers -
  • Should You Swear? 4 Things for Writers to Consider

    … the Huffington Post and BuzzFeed allow you to spell out profanity in the text, but stick to asterisks in headlines. As BuzzFeed’s guidelines specify: Avoid using profanity in the headline or dek of a post, unless you’re referencing a direct quote or official name. In those cases, use an asterisk in place of a letter (e.g., “f*ck,” “sh*t”). By contrast…

    The Content Strategist- 11 readers -
  • Europe: The Next Big Content Marketing Frontier

    … on the future of content marketing. It all began as a U.K. reconnaissance trip for Contently. Our small team consisted of Shane Snow, co-founder and chief creative officer; Corey Cummins, head of finance sales; and myself, the company’s chief revenue officer. The objective of the mission was clear: Evaluate the opportunity for Contently to expand…

    Brett Lofgren/ The Content Strategistin Content- 19 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … website. Ideally in the navigation bar and/or a link in your footer. Add a targeted promotion in your sidebar. When I was at The Economist, I created ads that were in line with our brand but didn’t look like Economist ads. Use Hellobar. This is a great way to promote your email or whatever’s hot in your offering. (Even better, it’s free…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 24 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • One year in, The Information sticks to subscription model

    … In late 2013, former Wall Street Journal reporter Jessica Lessin turned heads with the launch of The Information, a tech site that ditched ads for a $399 per year subscription. The move was risky: Most publishers on the Web are chasing pageviews and ad revenue, two natural parts of the media ecosystem things that The Information deliberately…

    Ricardo Bilton/ Digiday- 8 readers -
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