The Economist

The Economist is an English-language weekly newspaper owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September 1843. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its average weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.The publication belongs to The Economist Group, half of which is owned by Pearson PLC via the Financial Times.
Posts about The Economist
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 26 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 16 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 22 readers -
  • How To Create Must-Read Recurring Content Columns

    … Krugman and David Brooks. Or take a broader view with a regular feature on a category like sports. When I worked at The Economist, the Obituary was the most popular column. No surprise. It’s gossip Economist-style. Regular recurring content columns I wrote a regular biweekly column for ClickZ called Actionable Analysis. I get the power of recurring…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • Facebook Extends Instant Articles to All Android Users

    … Trece, Infobae, La Nacion, Pasion Futbol, TKM, Todo Noticias, TyC Sports Brazil: AdoroCinema, Bolsa de Mulher, Capricho, Catraca Livre, Esporte Interativo, Estadão, Exame, G1, The Huffington Post Brazil, MdeMulher, R7, Veja, Veja São Paulo Chile: 24horas.cl, El ciudadano, La Tercera, Radio BioBio, Tele13, UPSOCL Colombia: El Espectador, El Tiempo…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Should You Swear? 4 Things for Writers to Consider

    … Editor’s note: This article originally appeared on our sister site, The Freelancer. We’re all adults here, right? Last year, Robert Lane Green of The Economist implored the The New York Times to “grow up” already. He was referencing its notoriously puritanical swearing policy, which often replaces swears with euphemisms and comically straight…

    The Content Strategist- 10 readers -
  • Europe: The Next Big Content Marketing Frontier

    … on the future of content marketing. It all began as a U.K. reconnaissance trip for Contently. Our small team consisted of Shane Snow, co-founder and chief creative officer; Corey Cummins, head of finance sales; and myself, the company’s chief revenue officer. The objective of the mission was clear: Evaluate the opportunity for Contently to expand…

    Brett Lofgren/ The Content Strategistin Content- 19 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … a blogging buddy. Help each other build your blogs and share content. 3. Leverage the power of LinkedIn Research by UMass Dartmouth has shown that Inc 500 businesses get the most power of out of LinkedIn. Don’t be fooled into thinking that LinkedIn is just for job seekers. Get active and interact with people who have similar interests to build…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 23 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 8 readers -
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