The Economist

The Economist is an English-language weekly newspaper owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September 1843. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its average weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.The publication belongs to The Economist Group, half of which is owned by Pearson PLC via the Financial Times.
Posts about The Economist
    • Economist Study: B2B leaders conflicted about content marketing

      By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age.

      {grow}in Content- 13 readers -
    • The Economist to Publish Weekend Editions on Snapchat Discover

      A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject using at least 14 “top snaps,” or ...

      David Cohen/ AllTwitter- 13 readers -
  • How To Create Must-Read Recurring Content Columns

    … Krugman and David Brooks. Or take a broader view with a regular feature on a category like sports. When I worked at The Economist, the Obituary was the most popular column. No surprise. It’s gossip Economist-style. Regular recurring content columns I wrote a regular biweekly column for ClickZ called Actionable Analysis. I get the power of recurring…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 9 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, The Huffington Post India, The Quint, Zee News Europe, Middle East, and Africa Austria: OE24 France: 20 Minutes France, Demotivateur, Groupe Altice Média with L’Express, Groupe Cerise with Ohmymag and Gentside, L’Equipe, Lagardère Active with Paris Match, Le Parisien, Les Echos Germany: Bento, Berliner Morgenpost, BILD, Bravo, Bunte, Chip, Cosmopolitan…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Should You Swear? 4 Things for Writers to Consider

    … Editor’s note: This article originally appeared on our sister site, The Freelancer. We’re all adults here, right? Last year, Robert Lane Green of The Economist implored the The New York Times to “grow up” already. He was referencing its notoriously puritanical swearing policy, which often replaces swears with euphemisms and comically straight…

    The Content Strategist- 9 readers -
  • Europe: The Next Big Content Marketing Frontier

    … currencies, foreign currency, corporate treasury, and debt trading in ways that are engaging and accessible. A few companies are already putting other publishers on notice. Look no further than Canton FX, a foreign exchange service based out of the U.K. that is producing a high-quality travel blog focused on empowering and educating travelers all…

    Brett Lofgren/ The Content Strategistin Content- 16 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … a blogging buddy. Help each other build your blogs and share content. 3. Leverage the power of LinkedIn Research by UMass Dartmouth has shown that Inc 500 businesses get the most power of out of LinkedIn. Don’t be fooled into thinking that LinkedIn is just for job seekers. Get active and interact with people who have similar interests to build…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 16 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 10 readers -
  • One year in, The Information sticks to subscription model

    … that The Information’s reporting reaches even more corporate executives and early-stage entrepreneurs, which use the site’s output to inform their own business strategies. The Information, like The Economist and The Financial Times, is playing the influencer game. “Pageviews is just the worst metric of all, because it will distract you away from…

    Ricardo Bilton/ Digiday- 6 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … on, and it’s how The Financial Times and The Economist now sell advertising. And it’s logical – the more time you spend reading an article, the more engaged you are with the content. No, this measurement still isn’t perfect, but it’s a big step in the right direction – the human direction. Time is our most precious commodity, and if we give it, it means…

    Relevancein Content- 10 readers -
  • What we learned about publishing in 2014

    … competition. The idea that ad sales should be based on the time readers spend on publisher sites rather than clicks gained momentum this year. The Financial Times, The Economist, Medium and Upworthy to varying degrees pushed for engagement metrics. It’s a welcome sign that the industry is looking beyond the much-maligned click as an ad-buying metric…

    Lucia Moses/ Digidayin Social- 6 readers -
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