The Economist

The Economist is an English-language weekly newspaper owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September 1843. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its average weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.The publication belongs to The Economist Group, half of which is owned by Pearson PLC via the Financial Times.
Posts about The Economist
  • Street Fight Daily: Google Begins Mobile-First Indexing, Apple News Drives Traffic for Pubs

    Street Fight Daily: Google Begins Mobile-First Indexing, Apple News Drives Traffic for Pubs November 7, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Begins Mobile-First Indexing, Using Mobile Content For All Search Rankings (Search Engine Land) While called an “experim.

    Street Fight- 9 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    …, and we’re thrilled that they’ll be introducing their content to the Snapchat community through in-depth coverage of some of the most important issues we face, from the future of our global economy to foreign policy and culture. The Economist deputy editor Tom Standage added: As the news environment becomes ever noisier, our expertise in providing…

    David Cohen/ AllTwitter- 13 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 19 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, The Huffington Post India, The Quint, Zee News Europe, Middle East, and Africa Austria: OE24 France: 20 Minutes France, Demotivateur, Groupe Altice Média with L’Express, Groupe Cerise with Ohmymag and Gentside, L’Equipe, Lagardère Active with Paris Match, Le Parisien, Les Echos Germany: Bento, Berliner Morgenpost, BILD, Bravo, Bunte, Chip, Cosmopolitan…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Should You Swear? 4 Things for Writers to Consider

    … Editor’s note: This article originally appeared on our sister site, The Freelancer. We’re all adults here, right? Last year, Robert Lane Green of The Economist implored the The New York Times to “grow up” already. He was referencing its notoriously puritanical swearing policy, which often replaces swears with euphemisms and comically straight…

    The Content Strategist- 10 readers -
  • Europe: The Next Big Content Marketing Frontier

    … creatives—including thousands who work for top publishers in the U.K. and throughout Europe—we’re excited for the opportunity to power this new wave of brand publishers that are motivated to succeed. From my perch above the Thames, I could see the future, and it looks bright. The post Europe: The Next Big Content Marketing Frontier appeared first on The Content Strategist. …

    Brett Lofgren/ The Content Strategistin Content- 18 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … and revenues. To minimize your risk from Facebook’s change in algorithms, you must diversify your lead generation strategies. Understand that the time and money that you’ve invested to-date in your Facebook community is a sunk cost. This means it’s already spent and any decision you make going forward shouldn’t include these costs. Where…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 18 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • One year in, The Information sticks to subscription model

    … that The Information’s reporting reaches even more corporate executives and early-stage entrepreneurs, which use the site’s output to inform their own business strategies. The Information, like The Economist and The Financial Times, is playing the influencer game. “Pageviews is just the worst metric of all, because it will distract you away from…

    Ricardo Bilton/ Digiday- 7 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … Content Marketing, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media In many ways, 2014 saw an explosion of marketing technology. Organizations took advantage of the amazing things that technology can do to create personalized experiences for the audience. We began to more fully access and begin to understand Big Data…

    Relevancein Content- 13 readers -
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