The Economist

The Economist is an English-language weekly newspaper owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September 1843. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its average weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.The publication belongs to The Economist Group, half of which is owned by Pearson PLC via the Financial Times.
Posts about The Economist
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 35 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 20 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 25 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Facebook Extends Instant Articles to All Android Users

    … Turkey: Hurriyet U.K.: 90 Minutes, BBC, Daily Mail, The Economist, The Guardian, Hearst UK, The Huffington Post UK, The Independent, London Evening Standard, Manchester Evening News, Metro UK, The Mirror, Sky News, Sky Sports, The Sun, The Telegraph, Time Inc. UK, Wales Online Latin America Argentina: Bola Vip, Ciudad.com, Diario Clarin, Diario Uno, El…

    David Cohen/ AllTwitterin Social Facebook- 31 readers -
  • Should You Swear? 4 Things for Writers to Consider

    … Editor’s note: This article originally appeared on our sister site, The Freelancer. We’re all adults here, right? Last year, Robert Lane Green of The Economist implored the The New York Times to “grow up” already. He was referencing its notoriously puritanical swearing policy, which often replaces swears with euphemisms and comically straight…

    The Content Strategist- 11 readers -
  • Europe: The Next Big Content Marketing Frontier

    … publishers like the Financial Times, the Guardian, The Economist, and many more. These financial companies are ready to dive into ambitious longform storytelling and multimedia projects capable of truly winning over audiences. And they’re prepared to talk about complex topics like asset allocation, international economics, Asian e-commerce, digital…

    Brett Lofgren/ The Content Strategistin Content- 20 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … website. Ideally in the navigation bar and/or a link in your footer. Add a targeted promotion in your sidebar. When I was at The Economist, I created ads that were in line with our brand but didn’t look like Economist ads. Use Hellobar. This is a great way to promote your email or whatever’s hot in your offering. (Even better, it’s free…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 29 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 14 readers -
  • One year in, The Information sticks to subscription model

    … that The Information’s reporting reaches even more corporate executives and early-stage entrepreneurs, which use the site’s output to inform their own business strategies. The Information, like The Economist and The Financial Times, is playing the influencer game. “Pageviews is just the worst metric of all, because it will distract you away from…

    Ricardo Bilton/ Digiday- 8 readers -
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