The Economist Group

The Economist Newspaper Limited, trading as The Economist Group, is a multinational media company headquartered in London, United Kingdom which specializes in international business and world affairs information. Its principal activities are magazines, newspapers, conferences and market intelligence.The Economist Group is 50% owned by Pearson PLC via The Financial Times Limited. The bulk of the remaining shares are held by individual shareholders including the Cadbury, Rothschild, Schroder, Agnelli and other family interests as well as a number of staff and former staff shareholders. The Economist Group operates as a separate and independent business.
Posts about The Economist Group
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • What does ‘premium publisher’ mean, anyway?

    … engaged with the content. For the publisher, “premium” means the best that publisher can create and the best audience that publisher can attract, using smart, white-hat marketing techniques. Paul Rossi, president, The Economist Group I have always thought of “premium publisher” as an industry term used to differentiate through implied quality. I don’t…

    Lucia Moses/ Digiday- 12 readers -
  • Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

    …, and lots of people have said they liked it as an idea, but it was just an idea,” Chartbeat CEO Tony Haile told Gigaom. “But now it’s official — so now, there can be an attention economy, in which both publishers and advertisers buy and sell attention minutes or metrics as a measurement.” The idea, as Haile told Ad Age, is to create scarcity: “Time…

    Martin Beck/ Marketing Land- 8 readers -
  • Why publishers want attention to replace the impression

    … pushing the idea that what their advertisers really want is not pageviews but attention. The Financial Times will next month begin selling time by the hour for any ad which is viewed for five seconds or more. And now The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions…

    Chris Smith/ Digidayin Affiliate- 8 readers -