The Economist Group

The Economist Newspaper Limited, trading as The Economist Group, is a multinational media company headquartered in London, United Kingdom which specializes in international business and world affairs information. Its principal activities are magazines, newspapers, conferences and market intelligence.The Economist Group is 50% owned by Pearson PLC via The Financial Times Limited. The bulk of the remaining shares are held by individual shareholders including the Cadbury, Rothschild, Schroder, Agnelli and other family interests as well as a number of staff and former staff shareholders. The Economist Group operates as a separate and independent business.
Posts about The Economist Group
  • B2B Content Marketers: Market Your Content But Focus On Value

    … Any marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B) marketer, these decision-makers are usually part of the C-suite, and they have a very specific set of needs that you’ll have to address through content, and through certain types of content. In this post…

    Jim Yu/ Marketing Landin Content- 14 readers -
  • What does ‘premium publisher’ mean, anyway?

    … they ask for can be data, dedicated attention or money. That’s pretty consistent with how premium publishers were defined pre-digital. If you’re a traditional magazine, you charge on the newsstand and you charge for a subscription. If you’re a business-to-business publication, you might send out complimentary subscriptions, but only to industry…

    Lucia Moses/ Digiday- 16 readers -
  • Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

    … The Financial Times, the Economist and viral site Upworthy on new ways to measure consumer activity on their sites, tracking mouse moment and keyboard activity to determine how closely a reader is paying attention to a page. The Financial Times appears closest to asking advertisers to pay for that attention in a new way; Advertising Age reports…

    Martin Beck/ Marketing Land- 21 readers -
  • Why publishers want attention to replace the impression

    … pushing the idea that what their advertisers really want is not pageviews but attention. The Financial Times will next month begin selling time by the hour for any ad which is viewed for five seconds or more. And now The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions…

    Chris Smith/ Digidayin Affiliate- 14 readers -