The Economist Group

The Economist Newspaper Limited, trading as The Economist Group, is a multinational media company headquartered in London, United Kingdom which specializes in international business and world affairs information. Its principal activities are magazines, newspapers, conferences and market intelligence.The Economist Group is 50% owned by Pearson PLC via The Financial Times Limited. The bulk of the remaining shares are held by individual shareholders including the Cadbury, Rothschild, Schroder, Agnelli and other family interests as well as a number of staff and former staff shareholders. The Economist Group operates as a separate and independent business.
Posts about The Economist Group
  • B2B Content Marketers: Market Your Content But Focus On Value

    … Any marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B) marketer, these decision-makers are usually part of the C-suite, and they have a very specific set of needs that you’ll have to address through content, and through certain types of content. In this post…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • What does ‘premium publisher’ mean, anyway?

    … than not, self-defined. For some, that means the site’s in the comScore 100 or, perhaps, the Alexa 1000; for others, “premium” implies sites you’ve heard of or sites with long legacies. In hopes of bringing some clarity to the issue, we asked people from a range of viewpoints to take a stab at a definition. John Battelle, chairman and CEO, NewCo…

    Lucia Moses/ Digiday- 13 readers -
  • Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

    … and benchmark it.” Publishers that attract huge audiences aren’t eager to see a shift either, said Paul Rossi, president of The Economist Group. “There are a lot of people for whom the current system works quite well.” Neither the Interactive Advertising Bureau nor MRC has tackled the subject officially. “IAB has not gone to MRC with the notion…

    Martin Beck/ Marketing Land- 11 readers -
  • Why publishers want attention to replace the impression

    … pushing the idea that what their advertisers really want is not pageviews but attention. The Financial Times will next month begin selling time by the hour for any ad which is viewed for five seconds or more. And now The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions…

    Chris Smith/ Digidayin Affiliate- 9 readers -