The Economist Group

The Economist Newspaper Limited, trading as The Economist Group, is a multinational media company headquartered in London, United Kingdom which specializes in international business and world affairs information. Its principal activities are magazines, newspapers, conferences and market intelligence.The Economist Group is 50% owned by Pearson PLC via The Financial Times Limited. The bulk of the remaining shares are held by individual shareholders including the Cadbury, Rothschild, Schroder, Agnelli and other family interests as well as a number of staff and former staff shareholders. The Economist Group operates as a separate and independent business.
Posts about The Economist Group
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 10 readers -
  • What does ‘premium publisher’ mean, anyway?

    … they ask for can be data, dedicated attention or money. That’s pretty consistent with how premium publishers were defined pre-digital. If you’re a traditional magazine, you charge on the newsstand and you charge for a subscription. If you’re a business-to-business publication, you might send out complimentary subscriptions, but only to industry…

    Lucia Moses/ Digiday- 10 readers -
  • Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

    … and benchmark it.” Publishers that attract huge audiences aren’t eager to see a shift either, said Paul Rossi, president of The Economist Group. “There are a lot of people for whom the current system works quite well.” Neither the Interactive Advertising Bureau nor MRC has tackled the subject officially. “IAB has not gone to MRC with the notion…

    Martin Beck/ Marketing Land- 7 readers -
  • Why publishers want attention to replace the impression

    … pushing the idea that what their advertisers really want is not pageviews but attention. The Financial Times will next month begin selling time by the hour for any ad which is viewed for five seconds or more. And now The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions…

    Chris Smith/ Digidayin Affiliate- 7 readers -