The Factory

  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook Creates First 3-D/360 Film, ‘Here and Now’

    … as follows: After the Facebook Surround 360 camera was built, Facebook’s creative studio, The Factory, set out to explore the possibilities of what it could do and how it could be used to convey deeper stories of humanity and connection in a fully immersive stereoscopic 360 experience. The result is Here and Now, a short film that transports you…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -