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Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory, created the campaign with the aim of encouraging more “regular” Facebook user ...
Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K.
… The Facebook Surround 360 3-D 360-degree camera system the social network introduced at its F8 global developers’ conference in April is the star of its first 3-D/360 film, Here and Now. Creative director Larry Corwin and executive producer Margaret McLaughlin introduced Here and Now in a Facebook Media blog post, describing the film…