The Factory

  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … given minute has grown fourfold since May, adding that Facebook Live has now been used on all seven continents and in outer space. While Facebook Live originated as a feature for celebrities and public figures, Facebook pointed out that “the vast majority” of Facebook Live videos come from average users, adding that Facebook Live videos spark 10 times…

    David Cohen/ AllFacebookin Social Facebook- 34 readers -
  • Facebook Plans Major Campaign to Promote Facebook Live (Report)

    … to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures. The campaign will feature clips of live videos explaining how the feature works, a source familiar with the effort told Seetharaman. Readers: Are you surprised that Facebook is taking the rare step of turning to TV ads to boost awareness of Facebook Live? …

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Facebook Creates First 3-D/360 Film, ‘Here and Now’

    … as follows: After the Facebook Surround 360 camera was built, Facebook’s creative studio, The Factory, set out to explore the possibilities of what it could do and how it could be used to convey deeper stories of humanity and connection in a fully immersive stereoscopic 360 experience. The result is Here and Now, a short film that transports you…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -