The Fader

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    …, while The Fader was asked to use its expertise (the magazine gave early cover stories to the likes of Kanye West, The Strokes, and Bon Iver) to tap two acts who were not yet household names. While Drake and Nas might draw more eyeballs, Cohn says that the selection of the two up-and-comers gives Sprite a chance to form a real connection…

    The Content Strategist- 11 readers -
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