The Financial Times

  • Europe: The Next Big Content Marketing Frontier

    … publishers like the Financial Times, the Guardian, The Economist, and many more. These financial companies are ready to dive into ambitious longform storytelling and multimedia projects capable of truly winning over audiences. And they’re prepared to talk about complex topics like asset allocation, international economics, Asian e-commerce, digital…

    Brett Lofgren/ The Content Strategistin Content- 18 readers -
  • Why You Need to Stop Using the Term ‘Brand Journalism’

    … Recently, content marketing has been causing a commotion. These past few weeks, both the Financial Times and Frédéric Filloux have both pointed out that “corporate journalism” and “brand journalism” are everywhere you look. Both the amount of content produced by brands and the amount of people reading branded content is rising quickly…

    Sam Petulla/ The Content Strategistin Content- 21 readers -
  • If Measuring Pageviews is Dumb, Buying Them is Even Dumber

    … If one idea has gone viral in content marketing this year—infecting the minds of brand editors and content strategists from San Francisco to London—its that pageviews and impressions are terrible primary metrics for determining the success of branded content. But while it’s important some brands are looking at more valuable metrics like engaged…

    Joe Lazauskas/ The Content Strategistin Social- 15 readers -
Get the top posts daily into your mailbox!