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The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. In marketing circles, The Furrow is a legendary entity, the Adam of brand publishing. In 1912, it had a peak circulation of more than 4 million readers.
… to edge out Google and Facebook in monopolizing the time people spend online. So, if Apple introduces a live TV service delivered via Internet next year, as is expected, what will this mean for marketers? Read it. The New Model: How Net-a-Porter Keeps the Fashion Industry on Its Heels With the launch of a print mag whose circulation rivals Vogue…
… in the first issue was impressive—and certainly makes staying at Airbnb a bit more of a premium experience than it was before. 3. The Furrow (John Deere) Want proof that the idea of brand publishing isn’t anything new? John Deere’s venerable brand magazine, The Furrow, has been covering the farming industry for 120 years. As you can imagine…