The Future Of Content Marketing

  • Study: Brand Content Drives Massive Brand Lift

    …, it’s trackable, and there’s a game plan in place. Much more elusive, however, is brand lift. There’s little doubt that a company’s brand lift matters—whether you’re a SaaS company like Contently, a CPG brand like Captain Crunch, or a media brand like The New York Times. And despite the fact that it’s much harder to measure than direct revenue, most…

    The Content Strategistin EMail Content- 21 readers -
  • Contently Quarterly: The West Coast Issue, Spring/Summer 2015

    … give you insights and research from Contently’s own brand publishing efforts. Raekwon would never have guessed it, but 20 years after Only Built 4 Cuban Linx, rap music is all over the pop charts. And while Rap Pages might not be as popular as it was in 1995, brand publishers are doing their best to pick up the slack. The post Contently Quarterly: The West Coast Issue, Spring/Summer 2015 appeared first on The Content Strategist. …

    Sam Slaughter/ The Content Strategist- 14 readers -