The Future Of Content Marketing

  • Study: Brand Content Drives Massive Brand Lift

    …, it’s trackable, and there’s a game plan in place. Much more elusive, however, is brand lift. There’s little doubt that a company’s brand lift matters—whether you’re a SaaS company like Contently, a CPG brand like Captain Crunch, or a media brand like The New York Times. And despite the fact that it’s much harder to measure than direct revenue, most…

    The Content Strategistin EMail Content- 24 readers -
  • Contently Quarterly: The West Coast Issue, Spring/Summer 2015

    … to stage, minimum wage / But soon to get an article in Rap Page.” What exactly does this have to do with content marketing? Well, as content continues to expand from the back stairwells of marketing departments, some of the most advanced practitioners have been turning up on the most unlikely stages. For instance, it’s no shock that brands in New…

    Sam Slaughter/ The Content Strategist- 21 readers -
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