The Great Fragmentation

  • Three marketing books from 2014 that will help you smash it in 2015!

    … get overlooked. In this case, I’m going to give shout-outs to two smart buddies of mine, Dionne Lew and Steve Sammartino, who this year released The Social Executive and The Great Fragmentation respectively. Dionne’s book – like A World Gone Social - is aimed fairly and squarely at senior executives and business leaders. It combines intellectual…

    Trevor Youngin Social EMail Content- 16 readers -
  • Champers and breakdancing: The tale of two book launches

    …’ is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era. THE SOCIAL EXECUTIVE – Dionne Kasian-Lew Several days later…

    Trevor Youngin Social- 13 readers -