The Guardian

The Guardian is a British national daily newspaper. Founded in 1821, it was known as The Manchester Guardian until 1959. From its beginnings as a local paper it has grown into a national paper associated with a complex organisational structure and an international multimedia and web presence. The Guardian is currently edited by Alan Rusbridger. Its sister papers include The Observer (a British Sunday paper) and The Guardian Weekly. It has two online outlets based outside the United Kingdom, Guardian Australia and Guardian US.In August 2013, The Guardian in paper form had an average daily circulation of 189,000 copies, behind The Daily Telegraph and The Times, but ahead of The Independent.
Posts about The Guardian
  • Street Fight Daily: Instacart Amasses $3.4 Billion Valuation, Uber Seeks COO

    … are “familiar” or “extremely familiar” with programmatic advertising, and 66% of marketers report that programmatic advertising resulted in greater ROI versus traditional media buying. The Guardian is Getting 60% of its Google Mobile Traffic from AMP (Digiday) Many publishers have scrambled to adopt AMP, Google’s answer to Facebook Instant Articles…

    Street Fight- 20 readers -
  • Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

    Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows February 2, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads Generated About 84% of Facebook’s 2016 Revenue (AdExchanger) As mobile eats the world, Facebook is making a meal out of.

    Street Fight- 22 readers -
  • 3 Ways Google Can Have More Credible Search Rankings

    … such confidence in the convenience of the search bar that people can settle heated arguments just by whipping out a smartphone. But last month, The Guardian demonstrated the danger of blindly trusting these results. A reporter found that the top organic search result for the query “Did the Holocaust happen” was not an authoritative website…

    The Content Strategistin Google- 41 readers -
  • While We’re Going After Fake News, How About Ad Scams, Too?

    … is not only aligning itself with such questionable content, but forcing readers to be subjected to clickbait ads or go elsewhere. That’s the wrong approach. Publishers like The Guardian, The Times (U.K.) and The Washington Post have avoided running such ads, although the latter two use paywalls. While such publishers are helping their reputations…

    AllTwitterin Social Facebook How To's- 33 readers -
  • Twitter Tests Apple Reader Mode as Default

    … Just the text, ma’am: Twitter is reportedly testing a feature in its flagship iOS application that enables Apple’s Reader mode by default when links are clicked in its in-app browser. The Guardian reported on the test last week, pointing out that Reader removes formatting such as ads, links and comments from webpages, essentially displaying…

    David Cohen/ Inside Facebookin Social Twitter- 17 readers -
  • Could Facebook Tip the Elections in the Final Countdown?

    … friends and the online content we interact with. As the political warfare heats up on social media, interspersed with the most viral content from clickbait factories, this all comes together to paint a distorted picture. Facebook plays a pivotal role in providing access to information. However, a multitude of factors come together to craft…

    AllTwitterin Social Facebook- 24 readers -
  • What can Medium’s Creative Exchange bring to native advertising?

    … of sponsored content on Medium, with branding clearly marked Medium’s blog post cites two past pieces of sponsored content as examples of what writing produced by the Creative Exchange is likely to look like. One is sponsored by Guardian, a life insurance company, the other by Upwork, a freelance marketplace. Both are well-written and valuable…

    Search Engine Watch- 40 readers -
  • Facebook to Open Instant Articles to All Publishers April 12

    … introduced Instant Articles last May with nine launch partners: The Atlantic, BBC News, Bild, BuzzFeed, The Guardian, National Geographic, NBC, The New York Times and Spiegel. More than 20 partners were added last September, and Instant Articles was rolled out to all iPhone users the following month. Facebook announced in November that it was testing…

    David Cohen/ AllFacebookin Social Facebook- 32 readers -
  • The Quiet Death of Church and State

    … for traditional editorial content. As Sullivan points out, it’s something that’s been done before at other major publications. The Guardian, another newspaper with a reputation for hard-hitting journalism, had Ben & Jerry’s as a sponsor for its climate change coverage, though in this case the coverage was based on comedy rather than news…

    Dillon Baker/ The Content Strategist- 23 readers -
  • NewsWhip’s Top 10 Facebook Posts of 2015

    …. After all, Fox News, The Guardian and The New York Times have consistently ranked among the top publishers on Facebook this year. Rather, it may be that engagement with news content takes a more particular form. NewsWhip’s top 10 Facebook posts of 2015, by likes, shares and comments, were: Robert Plant Breaks Down In Tears When Ann Wilson Covers…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
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