The Home Depot

The Home Depot (referred to in some countries and often in colloquial speech simply as Home Depot) is an American retailer of home improvement and construction products and services.It operates many big-box format stores across the United States (including all 50 U.S. states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), all ten provinces of Canada, as well as Mexico. The company is headquartered at the Atlanta Store Support Center in Cobb County, Georgia, in Greater Atlanta.In terms of overall revenue reported to the U.S. Securities and Exchange Commission, the company is the largest home improvement retailer in the United States, ahead of rival Lowe's.
Posts about The Home Depot
  • Leveraging TV to Lift Brands

    … Example Consider a hardware product line launched at Lowe’s, The Home Depot, and Menards. For the measurement of the campaign on retail sales, let’s assume it had an equivalent 8:1 media efficiency ratio (MER) and the products in the campaign had more than 350 units per Target Ratings Point. Also, the brand sales lift for the products not featured…

    Marketing Technology Blog- 30 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … crowdsource the best ideas using a combination of what Pinners are loving today and what’s happening in the world around us. And when we come across ideas we think you’d especially want to see, your Explore also includes a collection of your own personalized recommendations. Videos play right where you are so you can instantly see how to bring each idea…

    David Cohen/ AllFacebook- 26 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (Fabric.com), some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 19 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 14 readers -
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