The Home Depot

The Home Depot (referred to in some countries and often in colloquial speech simply as Home Depot) is an American retailer of home improvement and construction products and services.It operates many big-box format stores across the United States (including all 50 U.S. states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), all ten provinces of Canada, as well as Mexico. The company is headquartered at the Atlanta Store Support Center in Cobb County, Georgia, in Greater Atlanta.In terms of overall revenue reported to the U.S. Securities and Exchange Commission, the company is the largest home improvement retailer in the United States, ahead of rival Lowe's.
Posts about The Home Depot
  • Benchmarking Social Data: The Key to Social Insights

    … Typically, when companies express an interest in brand health benchmarking, the discussion revolves around measuring a change in sentiment or share of voice over time. As they progress along the social maturity curve, their access to historical social data allows them to compare these metrics in subsets. A retailer, for example, might want…

    AllTwitterin Social- 9 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 5 readers -
  • 6 Major Brands that Need a PPC Message Matching Overhaul

    When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there’s one thing that has held true for pay-per-click (PPC) ads since their inception, it’s that the focus has to be laser tight. Any wiggle room typically results in confused customers who shrug their shoulders and click away.

    Karon Thackston/ Marketing Words Blog- 6 readers -
  • Twitter Now Testing the New “Buy” Button

    … Conservancy, The Home Depot, Megadeth, Pharrell, Soundgarden, and Wiz Khalifa. The “Buy” button could have a major impact on how consumers are marketed towards via Twitter. It will become important for brands to continue to post interesting and informational content to attract followers. The artists, brands, and nonprofits posting too many…

    Thomas Bruce/ Paveyain Social Twitter- 2 readers -
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