The Home Depot

The Home Depot (referred to in some countries and often in colloquial speech simply as Home Depot) is an American retailer of home improvement and construction products and services.It operates many big-box format stores across the United States (including all 50 U.S. states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), all ten provinces of Canada, as well as Mexico. The company is headquartered at the Atlanta Store Support Center in Cobb County, Georgia, in Greater Atlanta.In terms of overall revenue reported to the U.S. Securities and Exchange Commission, the company is the largest home improvement retailer in the United States, ahead of rival Lowe's.
Posts about The Home Depot
  • Leveraging TV to Lift Brands

    … Example Consider a hardware product line launched at Lowe’s, The Home Depot, and Menards. For the measurement of the campaign on retail sales, let’s assume it had an equivalent 8:1 media efficiency ratio (MER) and the products in the campaign had more than 350 units per Target Ratings Point. Also, the brand sales lift for the products not featured…

    Marketing Technology Blog- 29 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … auto-play, as Jenny Chiu, who works on partnerships at Pinterest, announced in a blog post that the social network is testing the new video ad format with brands in the U.S. and U.K. including American Express, The Home Depot, Macy’s and Sony Pictures, and adding: Now, less than three months since we launched Promoted Video, we’re testing a new auto…

    David Cohen/ AllFacebook- 25 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … benchmarking study on a specific line of products can uncover a wealth of information that could send ripples across the organization. A company like The Home Depot, for example, supports hundreds of thousands of SKUs (stock keeping units) of merchandise. The company’s e-commerce experience is a sophisticated study in best practices, as it provides…

    AllTwitterin Social- 19 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 14 readers -
  • Twitter Now Testing the New “Buy” Button

    … Twitter announced on Monday of this week that they have launched the initial phase of the “Buy” button. As you would expect after hearing the name, the “Buy” button was designed to further progress the positive relationship between a company’s followers and their corresponding sales. Once users have set up an account by simply entering…

    Thomas Bruce/ Paveyain Social Twitter- 4 readers -
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