The Home Story

  • Can Content Marketing Save Fannie Mae’s Rep?

    …. That drop in reputation was historic. In Harris Interactive’s 25 years of studying brand health, Fannie Mae set the record for having the most dramatic drop in its brand equity score, dropping by 16.2 points in 2009. But Fannie Mae has been attempting to turn their reputation around, with content as one central component. Their latest effort is The Home…

    Celine Roque/ The Content Strategistin Social Content- 10 readers -
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