The Industry Standard

The Industry Standard is a U.S. news web site dedicated to technology business news, part of InfoWorld, a news website covering technology in general. It is a revival of a weekly magazine based in San Francisco which was published between 1998 and 2001.
Posts about The Industry Standard
  • The Three Golden Rules of Naming Something

    … named. Google was a riff on a mathematical term that was almost unimaginably large (a googol, or 10 with 100 zeroes after it). Big enough to tell the story of Google, which aimed to swallow and rationalize the entirety of the Internet. We gave my current company the name NewCo because it tells the story of how people are always striving to create…

    John Battelle's Search Blog- 8 readers -
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