The Local Merchant

  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 25 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    … I’m as guilty as the next person of stringing together buzz phrases for maximum market hype. But when necessary, I also can play the crotchety old professor who tries to weigh cool new technologies against market realities. So here’s the string: hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps…

    Street Fightin Google Facebook Twitter- 25 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … their questions or concerns addressed. The first contact should be by email, with the bare minimum of information. Follow-ups should be geared to learning client nuances. David Card is Street Fight’s director of research. Click here to purchase a copy of the Street Fight Insights report How to Pitch Local Merchant Services. …

    Street Fight- 10 readers -
  • Report: What Local Merchants Are Missing With Social Media

    … Report: What Local Merchants Are Missing With Social Media June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been…

    Street Fightin Social- 16 readers -
  • Report: Local Merchants Embrace Digital, but Need Plenty of Help

    … Report: Local Merchants Embrace Digital, but Need Plenty of Help June 18, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Local merchants have embraced an ever-widening range of digital marketing tactics, from mobile targeting to online scheduling tools. They deem them more effective than traditional channels — yet most…

    Street Fightin Mobile- 12 readers -
  • What 500 Local Merchants Want: It’s All in Our Latest Report

    What 500 Local Merchants Want: It’s All in Our Latest Report June 10, 2015 by The Editors Leave a Comment Filed Under: News At Street Fight, we think a lot about where local marketing and commerce is headed — we talk about the “connected local economy,” and focus on digital solutions that don’t fit a typical “marketing” mold.

    Street Fight- 13 readers -
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