The Local Merchant

  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … plan to increase their efforts. So what’s the problem? Earlier, I outlined some potential mismatches between SMB marketer expectations and what social media is really good for. My Street Fight colleague Stephanie Miles went into more detail, with seven key insights that marketing suppliers can pass along to small business customers. At the same…

    Street Fightin Social Facebook- 16 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    … on a majority of users’ home screens. Plus, this dialog is way over the heads of the small merchants who drive a significant part of local commerce. The challenges of selling innovative technologies to local small businesses is a recurring Street Fight theme. This webinar summarizes many of the issues revealed by our survey-driven Local Merchant…

    Street Fightin Google Facebook Twitter- 14 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … and hold their attention, suppliers should take into account the following: Email is the preferred initial medium, but business owners told us they don’t want information overload. Unsurprisingly, it comes down to dollars and cents — costs even before ROI. Ultimately though, survey respondents said they appreciated a vendor that can put all…

    Street Fight- 9 readers -
  • Report: What Local Merchants Are Missing With Social Media

    … Report: What Local Merchants Are Missing With Social Media June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been…

    Street Fightin Social- 15 readers -
  • Report: Local Merchants Embrace Digital, but Need Plenty of Help

    … Report: Local Merchants Embrace Digital, but Need Plenty of Help June 18, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Local merchants have embraced an ever-widening range of digital marketing tactics, from mobile targeting to online scheduling tools. They deem them more effective than traditional channels — yet most…

    Street Fightin Mobile- 11 readers -
  • What 500 Local Merchants Want: It’s All in Our Latest Report

    … study featuring dozens of charts, rich data, case studies, market analysis, and even pitch strategies. We got up close and personal with local businesses to find out what they’re doing and what they’re thinking when it comes to local marketing. Street Fight senior editor Stephanie Miles, who writes much of our small business coverage, spent dozens…

    Street Fightin EMail- 10 readers -