The Local Merchant

  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 16 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    …. And here’s the market reality: This is startups, pundits, and tech megastars talking among themselves. Don’t get me wrong. The conversation has to start somewhere. But it’s going to take a little while for this string to play out in the connected local economy. Even as mobile disrupts search, most marketers and merchants can’t expect to get their own app…

    Street Fightin Google Facebook Twitter- 14 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … with only one or a few suppliers, yet almost half of them said they’re getting called on more than three times a week, and nearly one in five were getting what amounts to daily contacts. Cutting through the Clutter Based on our survey analysis, most local merchants use a variety of digital and traditional marketing techniques, with new customer…

    Street Fight- 8 readers -
  • Report: What Local Merchants Are Missing With Social Media

    … Report: What Local Merchants Are Missing With Social Media June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been…

    Street Fightin Social- 15 readers -
  • Report: Local Merchants Embrace Digital, but Need Plenty of Help

    … Report: Local Merchants Embrace Digital, but Need Plenty of Help June 18, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Local merchants have embraced an ever-widening range of digital marketing tactics, from mobile targeting to online scheduling tools. They deem them more effective than traditional channels — yet most…

    Street Fightin Mobile- 10 readers -
  • What 500 Local Merchants Want: It’s All in Our Latest Report

    … What 500 Local Merchants Want: It’s All in Our Latest Report June 10, 2015 by The Editors Leave a Comment Filed Under: News At Street Fight, we think a lot about where local marketing and commerce is headed — we talk about the “connected local economy,” and focus on digital solutions that don’t fit a typical “marketing” mold. Since our launch…

    Street Fightin EMail- 9 readers -
Get the top posts daily into your mailbox!