The Loop

  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    …, WeatherFX joined forces with media agency Mindshare to use their comprehensive data to push weather-personalized content to Mindshare clients such as personal-care corporation Kimberly-Clark and cruise line Royal Caribbean. It’s a prime example of the data-driven content marketing revolution.The Weather Company has been tracking data for the last…

    Jordan Teicher/ The Content Strategistin Content- 8 readers -
Get the top posts daily into your mailbox!