The Marketing Companion

    • What does digital transformation mean to marketing?

      Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

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    • A strategy to stay relevant in a tumultuous marketing world

      By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.

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  • Is the Age of Apple over?

    … access the episode above, click on this link to listen to Episode 95 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary…

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  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

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  • What every marketer needs to know about the Internet of Things

    … for Dell Technologies, and through our meetings over the years at Dell-EMC World we’ve become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion. We cover amazing topics such as IoT and … personalization communications with different…

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  • The gig economy and conversational marketing

    … In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend…

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  • An insider’s view of the American election and its meaning for marketers

    … of “social desirability bias” and how it shows up on social media Was the election won on Twitter? How big data and analytics delivered the election win The importance of the focused message and a movement The impact of fake news If you listen to one podcast, it would probably be This American Life with Ira Glass. But if you listen to TWO…

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  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

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  • What marketing skills do you need for career success today?

    … of change in the industry, we thought it was time to bring some attention to the issue. In the latest episode of The Marketing Companion we dissect the state of the marketing nation and explore the marekting skills needed to prevail in our field today. Ready for this? Here we go! If you can’t access the edition above, click on this link to listen…

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  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

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  • How to create a winning strategy with crappy content

    … is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance … but let’s explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch…

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  • A thought exercise on social media and critical thinking

    … at upgrading our Millennial reach by introducing a Would You Rather segment. You’ll learn why Tom would prefer to crap his pants in Starbucks and Mark can rock a thong. You are probably gripped with anticipation for this Marketing Companion episode and thankfully relief is in sight. In fact, it’s right here: If you can’t access the edition above…

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  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

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  • Why Content Shock is coming to a Facebook ad near you

    …. Eventually some companies aren’t going to be able to hang in that environment for long. It will be just too expensive. For some companies, it already is. As content popularity increases, it costs more to promote and compete. It’s a great discussion topic for our new podcast episode and in this edition of The Marketing Companion, Tom Webster and I…

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  • Should Facebook be regulated?

    … safeguard to keep horrific content away from the eyes of children. Shouldn’t this be a topic of national discussion? Can’t we expect some option that gives parents the right to keep horrific content away from their children? This is important. Let the debate begin here, on The Marketing Companion podcast. In our latest episode, Tom Webster and I tackle…

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  • The new psychology of content consumption

    … Is the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio program yet? You’ll have to hear this podcast to believe it — the first order of business is the introduction of the world’s first audio emojis…

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