The Marketing Companion

    • What every marketer needs to know about the Internet of Things

      By Mark Schaefer No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly the subject is over our heads! Not ...

      {grow}- 26 readers -
    • Smart speakers, the streamification of content and big changes ahead

      By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including smart speakers, artificial intelli ...

      {grow}in Content- 13 readers -
  • The gig economy and conversational marketing

    … In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend…

    {grow}- 21 readers -
  • An insider’s view of the American election and its meaning for marketers

    … Marketing Companion episode, Tom Webster provides extraordinary insight into what happened on election night and what it means to those of us in marketing. What happened to the polls, and what does it mean for the accuracy of market research? The downside of probability calculators and how they might have impacted the election. The role…

    {grow}- 8 readers -
  • A content dominance strategy drives new media economy

    … I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix). The bulk of the revenue has historically derived from advertising. Today, that number has completely flopped with subscription-based revenue…

    {grow}in Content- 8 readers -
  • What marketing skills do you need for career success today?

    … of change in the industry, we thought it was time to bring some attention to the issue. In the latest episode of The Marketing Companion we dissect the state of the marketing nation and explore the marekting skills needed to prevail in our field today. Ready for this? Here we go! If you can’t access the edition above, click on this link to listen…

    {grow}- 16 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 15 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 16 readers -
  • A thought exercise on social media and critical thinking

    … at upgrading our Millennial reach by introducing a Would You Rather segment. You’ll learn why Tom would prefer to crap his pants in Starbucks and Mark can rock a thong. You are probably gripped with anticipation for this Marketing Companion episode and thankfully relief is in sight. In fact, it’s right here: If you can’t access the edition above…

    {grow}- 10 readers -
  • The reality of online influence and the only thing that matters

    … had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” Here’s what I mean. In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title Salary Achievements Number of direct…

    {grow}- 16 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.” This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. So what does…

    {grow}in Facebook Twitter- 16 readers -
  • Should Facebook be regulated?

    … safeguard to keep horrific content away from the eyes of children. Shouldn’t this be a topic of national discussion? Can’t we expect some option that gives parents the right to keep horrific content away from their children? This is important. Let the debate begin here, on The Marketing Companion podcast. In our latest episode, Tom Webster and I tackle…

    {grow}in Facebook- 7 readers -
  • The new psychology of content consumption

    … Is the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio program yet? You’ll have to hear this podcast to believe it — the first order of business is the introduction of the world’s first audio emojis…

    {grow}in Content Facebook- 14 readers -
  • Six thought-provoking and profound marketing trends

    … in our new podcast are: Why “viral” is more is more viral that ever and how Facebook Live will become the ultimate in reality TV and a revolution in journalism. Why self-driving cars will dramatically change our behaviors and unleash new personal productivity. The economic battle for your business may get down to music, movies, books…

    {grow}- 11 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. I probably consume more content than ever. But I do…

    {grow}- 13 readers -
  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 9 readers -
Get the top posts daily into your mailbox!
More from around the web