The Marketing Companion

    • How writing a book becomes part of a marketing strategy

      By Mark Schaefer We live in an amazing and empowering time. Today if you dream of writing a book, you don’t have to wait for a literary agent or a call from a New York publisher. You can publish yourself. But should you? Books are hot again. Independent bookstores are growing despite a decade of pummeling from Amazon. Millennials are the leading generation of readers.

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    • Is Facebook evil?

      By Mark Schaefer Five years ago I predicted that Facebook would become the most evil company on earth. The claim was tongue-in-cheek, but the logic was solid: The “raw material” that Facebook uses to build its wealth is our personal information. As a public company, Facebook has a mandate to grow its profits every quarter, without exception, without end.

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  • Digital marketing: A discussion on three touchy subjects

    … it … Click on this link to listen to Episode 117 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free…

    {grow}in Social- 9 readers -
  • The future of humor in marketing with The Marketoonist

    … Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks…

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  • It’s time to put an end to an era of lazy marketing

    … I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today. I…

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  • The extraordinary power of curated content

    … explore why there seems to be a “Tom Webster bias” creeping into the show … Click on this link to listen to Episode 114 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast…

    {grow}in Content- 14 readers -
  • Love, politics and content marketing

    … politics-related talk Why Mark thinks “loyalty” is a fading marketing idea Content Marketing World hits and misses And as a bonus, we announce new plans for Companion Storm 2! Check it out! Click on this link to listen to Episode 113 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes…

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  • Is it just me, or does it seem like the ad industry is a hot mess?

    … to listen to Episode 112 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Resource mentioned in this episode WSJ article on advertising decine Please support our…

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  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … biggest business failure. It’s a story I tell in the latest episode of The Marketing Companion. I had a great business idea and put a ton of money into it … but a lack of desperation made me lazy in the face of selling obstacles. If you’re fans of the podcast, you’re in for a treat as Tom Webster and I recount our biggest marketing successes…

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  • Is Amazon Spark primed for new social network success?

    … products and how people are using them. It’s early days. Will it work? Who knows, but as a marketer, I am certainly paying attention to ANY significant new effort from Amazon and I think this is a winner. And there’s more. In our new episode of The Marketing Companion, Tom Webster and I discuss this new social network and more. We also get…

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  • What happens to your marketing effort when Google search goes away?

    … for Siri! As evidenced by a new Smart Audio Report from Edison Research and NPR, smart speakers are becoming part of our daily lives, and at least at this point, the winner is Amazon Echo (better known as “Alexa.”) Google has its “Home” product and Microsoft, Apple and other companies will have serious entries soon, but the biggest beneficiary…

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  • Influencer marketing grows up

    … the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure…

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  • Should you trust The Meeker Report?

    … the past few years, Tom Webster and I have discussed this report on our podcast, The Marketing Companion, and it has always been one of my favorite episodes of the year. However, this year, my keen-eyed co-host (who knows a thing or two about research) noticed a pattern that arguably tarnishes the reputation of the report. Much of the report…

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  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

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  • Artificial intelligence, real-life marketing

    … By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown…

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  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

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  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

    {grow}in Content- 20 readers -
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