The Marketing Companion

    • Artificial intelligence, real-life marketing

      By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown episode to the topic.

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    • Achieving escape velocity: The content discovery challenge

      By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has.

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  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

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  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

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  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

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  • Celebrating a Marketing Companion podcasting milestone

    … on this link to listen to Episode 100 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free…

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  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

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  • A strategy to stay relevant in a tumultuous marketing world

    … do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? This seems so overwhelming. Well, until now. It does not have to be. In this new episode of The Marketing Companion, I give the inside story of my new book KNOWN: The handbook for building and unleashing your personal brand…

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  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

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  • Is the Age of Apple over?

    … access the episode above, click on this link to listen to Episode 95 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary…

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  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

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  • What every marketer needs to know about the Internet of Things

    … By Mark Schaefer No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly…

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  • The gig economy and conversational marketing

    … In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend…

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  • An insider’s view of the American election and its meaning for marketers

    … Marketing Companion episode, Tom Webster provides extraordinary insight into what happened on election night and what it means to those of us in marketing. What happened to the polls, and what does it mean for the accuracy of market research? The downside of probability calculators and how they might have impacted the election. The role…

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  • A content dominance strategy drives new media economy

    … at 80 percent — in just five years! And content-based subscriptions will account for more than half of all internet consumer media growth in the next five years. These projections came from Activate CEO Michael Wolf’s presentation this month at a recent Wall Street Journal Conference. What makes this trend even more remarkable is that “cord-cutting…

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  • What marketing skills do you need for career success today?

    … of change in the industry, we thought it was time to bring some attention to the issue. In the latest episode of The Marketing Companion we dissect the state of the marketing nation and explore the marekting skills needed to prevail in our field today. Ready for this? Here we go! If you can’t access the edition above, click on this link to listen…

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