The Marketing Companion

  • A strategy to stay relevant in a tumultuous marketing world

    … in the digital age. How I wrote it, why I wrote it, and how you, too, can become known. A FREE overview of some of the key lessons from the book! Personal Branding Success in the Digital Age from Mark Schaefer Please enjoy a FREE CHAPTER of the new book > Free chapter of KNOWN Now, on to the podcast — KNOWN, or “GNOME,” as Tom refers…

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  • What does digital transformation mean to marketing?

    … of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology…

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  • Is the Age of Apple over?

    … access the episode above, click on this link to listen to Episode 95 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary…

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  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

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  • What every marketer needs to know about the Internet of Things

    … for Dell Technologies, and through our meetings over the years at Dell-EMC World we’ve become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion. We cover amazing topics such as IoT and … personalization communications with different…

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  • The gig economy and conversational marketing

    … In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend…

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  • An insider’s view of the American election and its meaning for marketers

    … Marketing Companion episode, Tom Webster provides extraordinary insight into what happened on election night and what it means to those of us in marketing. What happened to the polls, and what does it mean for the accuracy of market research? The downside of probability calculators and how they might have impacted the election. The role…

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  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

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  • What marketing skills do you need for career success today?

    … By Mark Schaefer There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money. In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling…

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  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

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  • How to create a winning strategy with crappy content

    … is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance … but let’s explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch…

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  • A thought exercise on social media and critical thinking

    … at upgrading our Millennial reach by introducing a Would You Rather segment. You’ll learn why Tom would prefer to crap his pants in Starbucks and Mark can rock a thong. You are probably gripped with anticipation for this Marketing Companion episode and thankfully relief is in sight. In fact, it’s right here: If you can’t access the edition above…

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  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

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  • Why Content Shock is coming to a Facebook ad near you

    … load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.” This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. So what does…

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