The Martin Agency

The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.
Posts about The Martin Agency
  • How agencies get employees to fill in their timesheets

    … very good at it. So shops have come up with increasingly convoluted — or, in the case of The Martin Agency, exciting — incentives to get people to track their time, on time. Iris This agency developed a program it calls “Teacupping.” It’s a software system that blocks the employees who haven’t finished their timesheets from using Facebook…

    Shareen Pathak/ Digiday- 8 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    … York Costume idea: Linkbait What you need: Fishing lure, cut out piece of Web “content” Stick lure on head, then haphazardly stick inflammatory content, news or video grabs on your body. Talk about how many shares you’ve gotten this week. John McClaire, creative technologist, The Martin Agency Costume idea: Zombie QR code What you need: Face…

    Shareen Pathak/ Digiday- 7 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 7 readers -
  • Why agency people are so unhappy

    … will for years. Television spots pre-Internet yielded high margins, lots of free time and lots of free lunches, said James Cooper, head of creative at BetaWorks. But today, clients demand digital and more of it. Agencies don’t just create one television spot, but multiple YouTube videos. There is just more work: “Some people remember that time…

    Shareen Pathak/ Digidayin Social YouTube- 12 readers -
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