The Martin Agency

The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.
Posts about The Martin Agency
  • How agencies get employees to fill in their timesheets

    … very good at it. So shops have come up with increasingly convoluted — or, in the case of The Martin Agency, exciting — incentives to get people to track their time, on time. Iris This agency developed a program it calls “Teacupping.” It’s a software system that blocks the employees who haven’t finished their timesheets from using Facebook…

    Shareen Pathak/ Digiday- 7 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    … paint, fake blood, ripped clothes, box and a QR code you can generate from Some trends, for some God forsaken reason, just will not die. One gimmick used way too often in advertising is the QR code. It’s like a toothless zombie — relentless, annoying and unproductive. Evan Thompson, senior copywriter, The Martin Agency Costume idea…

    Shareen Pathak/ Digiday- 4 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 6 readers -
  • Why agency people are so unhappy

    … is that we haven’t spent enough time developing any culture,” he said. Andrew Benett, global CEO of Havas Worldwide puts it this way: For organizations whose biggest capital is people, agencies don’t spend a lot of time thinking about how to make people happy. Decreasing job satisfaction levels and general unhappiness are not unique to agencies…

    Shareen Pathak/ Digidayin Social YouTube- 11 readers -
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