The Martin Agency

The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.
Posts about The Martin Agency
  • How agencies get employees to fill in their timesheets

    … very good at it. So shops have come up with increasingly convoluted — or, in the case of The Martin Agency, exciting — incentives to get people to track their time, on time. Iris This agency developed a program it calls “Teacupping.” It’s a software system that blocks the employees who haven’t finished their timesheets from using Facebook…

    Shareen Pathak/ Digiday- 9 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    … “Prankvertising” because, you know, that stuff is so dead now. I-Ping Chiang, art director, JWT New York Costume idea: Viral banner ad What you need: A thermometer, cardboard and yellow “quarantine” tape Draw a banner ad on cardboard, wrap the tape around yourself, and put the thermometer in your mouth. Infect people by touching them as you walk…

    Shareen Pathak/ Digiday- 10 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in the Boston area, the Peabody Times and the Boston Herald American. That was so different. My bosses ran tight deadlines. Their standards were really high. I learned how to be sympathetic to people, looking at their lives through their eyes. Trying to understand why things weren’t working and helping them. Then when I got into advertising, I worked for JWT…

    Shareen Pathak/ Digiday- 8 readers -
  • Why agency people are so unhappy

    … in the business that they are, often find that their destinies are intertwined with their clients. There’s a “general lack of control,” said Beth Rilee-Kelley, chief operating officer at The Martin Agency. “You can be swimming along and thinking things are great, and then you get a surprise from a client,” she said. “What it does is put your life…

    Shareen Pathak/ Digidayin Social YouTube- 13 readers -
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