The Media Trust

  • Switching gears: How Autotrader UK finished the race to GDPR ahead of the pack

    … road map. “ Those frequent check-ins have allowed Autotrader to assess its liabilities. But while partners like Google and The Media Trust were thinking ahead, others needed prodding to understand the legislation and its impact to digital operations. “There’s going to be a crunch time towards the end of the year, which doesn’t leave publishers…

    Digidayin How To's- 21 readers -
  • How new ad formats are opening the door to new threats

    … particularly enticing to malware developers. Take the example of a typical video ad placement. “There’s the introduction of a whole additional set of objects,” said Chris Olson, co-founder and CEO of The Media Trust. “One of them is a video player. The video player is just a piece of code; it’s hackable.” “Then within the video structure, it introduces…

    Digiday- 10 readers -
  • HTML5 isn’t perfect: Why creatives need to put UX first

    … The Flash-pocalypse has come and gone. With Google and Adobe officially withdrawing support for Flash, this once-ubiquitous developer tool has drawn its last breath. So now it’s game time: digital creatives must enter the brave new world of HTML5, a supposedly more secure and flexible advertising format. HTML5 has clear benefits over flash…

    Digiday- 17 readers -
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