The Media Trust

  • How new ad formats are opening the door to new threats

    … The nemesis of the office IT professional is no longer spam email. Today, it’s advertising. How did digital ads become the next biggest threat to web security? New formats like video and native pull together a ton of different assets to create a single user’s experience. Hitching a ride on any one of those assets is a simple feat for malicious…

    Digiday- 6 readers -
  • HTML5 isn’t perfect: Why creatives need to put UX first

    … transition organizations like the IAB and The Media Trust created performance measurement tools and standards helping the industry to gauge the impact of this new tool on user experience. Creative wins In the end, if the creative idea is strong enough, it can adapt to any restrictions needed to create a strong user experience, creatives say. “You can…

    Digiday- 12 readers -