The Mobile Commerce Revolution

  • Why Your Mobile Strategy Doesn’t Start With the Phone

    …. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. In our recent book, The Mobile Commerce Revolution, my co-author Tim Hayden and I looked at a number of mobile strategies that didn’t even involve a smartphone. The mobile human (or, as we refer to them in my business, the “out-of-home” human) has context…

    Tom Webster/ Convince and Convert- 13 readers -
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