The More You Know
The More You Know is a series of Emmy Award-winning public service announcements (PSAs) broadcast on the NBCUniversal family of channels in the United States and other locations. These PSAs are broadcast regularly during NBC's programming in primetime, late night, and Saturday morning. The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot; it aired on NBC in September 1989 (these replaced the One to Grow On PSAs that were used from 1983 to 1989).The first 'comet trail' star logo was created by Paul Johnson on an animation stand using a slit scan technique at R/Greenberg Associates (now R/GA Digital Studios) in Manhattan.