The New News

  • Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

    … journeys, such as signing up for a subscription on a smartphone, searching for an obituary, or trying to share a story you read in the morning paper. Both through their words and their behavior, your customers clearly tell you what you can do better. You just have to listen. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 5 readers -
  • Insticator Uses Trivia to Make a Serious Case for Ad Revenue

    … If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month…

    Tom Grubisich/ Street Fight- 20 readers -
  • How a Small South Texas Daily Is Building a Profitable Digital Future

    … to provide a sense of a beginning and an end. Readers frequently tell me they never know if they missed something when reading on the web. Both a beginning and an end are provided by our current e-Edition, but the experience still leaves a lot to be desired. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    … For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new…

    Tom Grubisich/ Street Fight- 16 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    … longtime news media content experts, Graf Mouen and Bill Densmore, whose careers span TV broadcasting and print and digital newspapers, with an emphasis on the role of technology, propose to achieve both goals with a new service called LifeStream that they plan to launch in coming weeks. In this Q & A, Mouen and Densmore talk about how…

    Tom Grubisich/ Street Fight- 24 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    … and marketers adding coding to HTML page markup for advertising features such as “beacons” aimed at putting more users on the Holy Grail of the “customer’s journey.” To give users around the world better experiences with their omnipresent devices, Google in February 2016 launched its open-source “Accelerated Mobile Pages” (AMP) — an auspicious…

    Tom Grubisich/ Street Fightin Paid Search Google- 22 readers -
  • How San Angelo LIVE! Makes Programmatic Work in West Texas

    … and we’re more focused on search-engine optimizatio and getting more email subscribers. We need to make the user experience on our website so good that people will visit San Angelo LIVE! directly without using social media as an intermediary. The new mantra for local news is user sessions over pageviews. To extend sessions, what did you do? Ezoic’s…

    Tom Grubisich/ Street Fightin How To's- 21 readers -
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