The New News

    • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

      The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. In its earliest days, the Consortium, which was founded in September 2013, heavily promoted the reach of its 50 members, the majority of which are daily n ...

      Tom Grubisich/ Street Fight- 20 readers -
    • Should Local News Should Open Its Heart to Emojis?

      Six billion emojis are shared every day, but few of them appear on local news sites. Sometimes they’ll be stuck on a weather report here or there, but, by and large, local news remains pretty buttoned up online about emotional values. Dana Loberg, founder and CEO of MojiLaLa, thinks emojis could help local news sites not only make better connections with their present users ...

      Tom Grubisich/ Street Fight- 16 readers -
  • How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights

    30A, the independent site that covers Santa Rosa Beach and neighboring communities along West Florida’s Gulf Coast, has done it again set a revenue record for 2016 with a big, double-digit increase over 2015. 30A’s website is just one of the 55 activities that are its brand. We recently caught up with founder and CEO Mike Ragsdale, who tells us why diversification – including ...

    Tom Grubisich/ Street Fight- 13 readers -
  • With $200k Boost, LION Aims to Take ‘Indie’ News to Next Level

    … association. Four and a half years later, local news is at a conflicted juncture that can breed both pessimism and hope. The darker side is compellingly captured in this new Guardian report by a longtime veteran of local news. The brighter side is the growth of independent sites, including the nearly 140 in LION, which are attracting, collectively…

    Tom Grubisich/ Street Fight- 15 readers -
  • Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

    … they have to do is turn just a fraction of those millions of Internet users into readers on their own digital real estate. Esfand Pourmand, SVP of Hearst Newspapers Digital, defined the challenge and opportunity in a recent Q & A with “The New News”: “There is definitely value in the scale of the audience,” he said. “We know Facebook, Google…

    Tom Grubisich/ Street Fight- 16 readers -
  • At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    … of that strategy at three Hearst dailies. He also emphasizes how technology is instrumental in setting in motion user experiences that will, under the Hearst model for local news, inform, educate and entertain — and generate revenue. Let’s start with your idea of the “user experience.” What is it exactly? It is any moment that a reader engages…

    Tom Grubisich/ Street Fight- 26 readers -
  • TownNews Founder: News Sites Will ‘Perish’ Without Latest AdTech

    … In 1989, the 2,400-baud modem was state-of-the-art in transmitting digital data over balky telephone lines with their old-fashioned analog technology. In northwest Montana. veteran journalist Marc Wilson, the new owner of the weekly Bigfork Eagle, used this small black box to enter what he saw as the new era of digital publishing. In the back…

    Tom Grubisich/ Street Fight- 17 readers -
  • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

    … through word of mouth. In 2017 we’ll begin major outbound sales and marketing campaigns, something we have historically been too hands-off with. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin Display- 12 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … content in which readers invest their time and ultimately their money. Election coverage of the type we saw in the Philadelphia Inquirer is a case in point. Depth trumps fluff, pun intended.” The year-old entrepreneurial Billy Penn founded by digital news pioneer Jim Brady was not to be outdone by its long-established media rivals in Philadelphia…

    Tom Grubisich/ Street Fight- 1 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about…

    Tom Grubisich/ Street Fight- 22 readers -
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