The New News

    • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

      Since its launch in early 2012, the ad-service company Broadstreet has grown to 250 mostly independent local news publishers and trade publications. In this Q & A, Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and ...

      Tom Grubisich/ Street Fightin Display- 8 readers -
    • Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

      There are 50 million children 12 and under in the U.S., and Renee Levine of Scarsdale, NY. – the mother of two of them – sees the parents of many of those kids as the crowdsourcing future of her new website ParentNation. Levine and her husband Josh launched their hyperlocal-zoned site in September in the New York City suburbs of Westchester County, N.Y.

      Tom Grubisich/ Street Fight- 13 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … at adding some level of paywall to its free-access major breaking-news websites. (At present, there is only a charge for premium products offered by larger papers.) According to his new boss at Hearst, Esfand Pourmand, SVP of Revenue, Krishnamachari, when he was at the Times, “worked very closely with the marketing teams in defining the customer…

    Tom Grubisich/ Street Fight- 20 readers -
  • GateHouse’s Newton: ‘We Want to Own More Local Newspapers’

    … New Media Investment Group, in a sector of the news publishing industry that appears to be coming out of a long economic swoon. To maintain its fast pace of growth, GateHouse has created a division for new ventures and appointed as its CEO a publishing executive with deep experience in marketing and sales – Peter Newton. At the same time, Newton…

    Tom Grubisich/ Street Fight- 5 readers -
  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … keeping the site truly local for their community and building a profitable business opportunity for the right candidates. Our model is scalable and sustainable. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 4 readers -
  • McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader

    … plate. We will put the greens on it. At some point, you may choose to eat them and appreciate the fact the greens are there. But, in the meantime, we’re not going to force you to eat them. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 13 readers -
  • Jim Friedlich: Champion of ‘New Class’ of Metro-Sized News Sites

    … There is a “new class” of entrepreneurial local news startups as well as aggressive new digital investment at “heritage” newspapers, according to longtime news publishing executive Jim Friedlich. The startups mark their boundaries not by neighborhood but metro area. They also emphasize, in product design, content selection and presentation…

    Tom Grubisich/ Street Fight- 9 readers -
  • Burbio Creates Smarter Community Calendars for Local Events

    …, Dennis Roche tells us how Burbio seeks to give parents and other consumers tailored calendar information from their communities. How did Burbio get started? Julie and I had been heavily involved in local nonprofits in Pelham while raising our children; I was in the new media space and Julie was in marketing. We were comparing this situation…

    Tom Grubisich/ Street Fightin Social- 7 readers -
  • Two Nashville Independents Merge to Go ‘BIGR’ in Gannett’s Shadow

    … in Williamson, as they announce their well-performing companies’ full merger and rebranding into BIGRmedia. In this Q&A with Street Fight, Gilfillan and Ludwig talk about why they merged their operations and why they’re confident about their new company’s expansion-focused future in the sometimes-upside-down world of community news: What is your…

    Tom Grubisich/ Street Fight- 11 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 7 readers -
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