The New News

  • Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

    … they have to do is turn just a fraction of those millions of Internet users into readers on their own digital real estate. Esfand Pourmand, SVP of Hearst Newspapers Digital, defined the challenge and opportunity in a recent Q & A with “The New News”: “There is definitely value in the scale of the audience,” he said. “We know Facebook, Google…

    Tom Grubisich/ Street Fight- 14 readers -
  • At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    … of the new strategy at three dailies – the San Francisco Chronicle, Houston Chronicle and San Antonio Express-News. What’s happening at those papers? We have rolled out our metered paywall at the San Francisco Chronicle and are in the process of gathering data and continually improving that experience. We believe and through data we’ll confirm…

    Tom Grubisich/ Street Fight- 25 readers -
  • TownNews Founder: News Sites Will ‘Perish’ Without Latest AdTech

    … TownNews.com serves 1,600 newspapers — big and small, daily and weekly — as well as pure-plays and other digital publications with an array of technology-focused editorial, revenue and social-media products. Wilson recently retired as CEO of TownNews (now 51% owned by Lee Enterprises) to take the role of Executive Chairman. In this Q & A, he recalls…

    Tom Grubisich/ Street Fight- 15 readers -
  • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

    … through word of mouth. In 2017 we’ll begin major outbound sales and marketing campaigns, something we have historically been too hands-off with. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin Display- 10 readers -
  • Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

    … — from the businesses themselves, to mommy blogs and local sites offering “guides” to parties — but they were really just lists of places near me. I thought, of course the businesses themselves think they are great, but where is the subjective, experienced feedback from parents? How do I know which one is right for us? And finally, why isn’t there…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 1 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about…

    Tom Grubisich/ Street Fight- 20 readers -
  • GateHouse’s Newton: ‘We Want to Own More Local Newspapers’

    … New Media Investment Group, in a sector of the news publishing industry that appears to be coming out of a long economic swoon. To maintain its fast pace of growth, GateHouse has created a division for new ventures and appointed as its CEO a publishing executive with deep experience in marketing and sales – Peter Newton. At the same time, Newton…

    Tom Grubisich/ Street Fight- 6 readers -
  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … keeping the site truly local for their community and building a profitable business opportunity for the right candidates. Our model is scalable and sustainable. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 4 readers -
  • McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader

    … plate. We will put the greens on it. At some point, you may choose to eat them and appreciate the fact the greens are there. But, in the meantime, we’re not going to force you to eat them. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 14 readers -
  • Jim Friedlich: Champion of ‘New Class’ of Metro-Sized News Sites

    … There is a “new class” of entrepreneurial local news startups as well as aggressive new digital investment at “heritage” newspapers, according to longtime news publishing executive Jim Friedlich. The startups mark their boundaries not by neighborhood but metro area. They also emphasize, in product design, content selection and presentation…

    Tom Grubisich/ Street Fight- 9 readers -
Get the top posts daily into your mailbox!
More from around the web