The Onion

The Onion is an American digital media company and news satire organization. It runs an entertainment website featuring satirical articles reporting on international, national, and local news, in addition to a non-satirical entertainment section known as The A.V. Club, and a creative services division called Onion Labs. It says 90 percent of its web site readers are between 18 and 44 years old. Since 2007, the organization has published satirical news audio and video online, as the "Onion News Network". Web traffic on theonion.com amounts to an average of 11 million unique visitors per month.The Onion's articles comment on current events, both real and fictional.
Posts about The Onion
  • When Facts Fall Short: Why Brands Need a Point of View

    … On Tax Forms” an Onion article sponsored by H+R Block, in which the product takes a backseat so the content can generate an emotional response. These examples show a choice between stating facts, driving emotions, or being somewhere in between. Marketers have to balance a brand’s positioning with a publisher’s perspective and a consumer’s interest…

    The Content Strategist- 14 readers -
  • Millennials something Snapchat something something

    … alert: you’re gonna need a bigger budget. Just kidding. At MarketingSherpa Summit 2017 in Las Vegas, one of the featured speakers will be Scott Dikkers, co-founder and former owner and editor-in-chief of the notorious news satire publication, The Onion. Which got us thinking … what would MarketingSherpa look like if it were written by the editors…

    Daniel Burstein/ MarketingSherpa Blogin Social Twitter- 23 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … experience are Fox Sports, which wraps a 15-second Nationwide spot around a two-minute NASCAR video; or This Old House wrapping a 10-second Lumber Liquidators spot around a 23-minute episode called “A New Approach to Home Reconstruction.” In order to make their video ads better, advertisers must continue to explore the integral pre-roll experience…

    AllTwitter- 30 readers -
  • Is It Time to Try a New Social Platform?

    … (and no one will tune in). The personal touch: A great social app for offering a behind-the-scenes view of your brand is Snapchat, which savvy brands employ to reach the young social users who love it. Audi and The Onion used Snapchat during Super Bowl 50 to create memes and quick laughs on game day to much critical success. Snapchat moves quickly…

    Mary C. Long/ AllTwitterin Social Facebook Twitter- 29 readers -
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