The Other Side

  • The Best Branded Content of 2014

    … successful piece of branded content of all time, or, as director Phil Lord described it, “a soulful cash grab.” Honda: “The Other Side” When my superstar intern Kieran came across Honda’s “The Other Side” video, he sent it to me with a simple note: “This is the coolest shit I’ve ever seen in my whole damn life.” He wasn’t being hyperbolic. Created…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 12 readers -