The Players' Tribune

  • Raising a Cup to Five Great NHL Social Media Activations

    … format or temporary profile picture frames, the NHL is very quick to roll these new features out to get hockey fans talking about their favorite sport, earning millions of impressions in the process. Why it works: When it comes to fandom, NHL fans are typically among the uber consumers of digital content. Put a new digital or mobile feature in front…

    AllFacebookin Social Facebook Twitter- 20 readers -
  • Most Valuable Publishers

    … was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. In this system, there’s no need for traditional sports journalists to act as intermediaries. The athletes get the byline, and the readers presumably get access to a more personal story. When the process works well…

    Jordan Teicher/ The Content Strategist- 13 readers -