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In 2015, the sports industry saw the beginnings of a monumental partnership. The digital-rights mega-deal between the National Hockey League and Major League Baseball Advanced Media showed that the NHL had done an outstanding job of cultivating its business across web, video, mobile and social. With MLBAM plunking down $100 million annually for NHL digital rights, it was als ...
… was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. In this system, there’s no need for traditional sports journalists to act as intermediaries. The athletes get the byline, and the readers presumably get access to a more personal story. When the process works well…