The Portent Blog

  • Stop Neglecting These 4 AdWords Features

    … that “The Emperor’s” work is never done? Ditto for a “diva.” Oh, and apparently you can lump a “cat” and a “wizard” into that lot. I can’t solve the cat’s problem, but we know a little about digital marketing, and a little more about paid search, so let’s start there. In helping new clients with AdWords audits, or when we’re kicking off longer-term PPC…

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • The Three Levels of Analytics Conversions You Need

    … how we structure conversion tracking for Portent clients, customized to the specific business and goals, of course. Primary Conversions Once you’ve split out your conversions and made sure that each key action is being tracked correctly, you’ll define your primary or “macro” conversions. Your primary conversions should be the measurable action…

    Portent, Incin Paid Search- 14 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    … be as basic as quirky cabinet doors from Hell, or as involved as choosing IT solutions for an entire company. Design your site navigation to set users up with the information they need to make a decision as efficiently as possible, and they’ll be more likely to turn into happy customers. The post SEO and UX Lessons from Home Improvement Purgatory appeared first on Portent. …

    Portent, Incin SEO- 22 readers -
  • How To Run A Great Marketing Brainstorm: The Creative Warm-Up

    …-censorship. Expect these warm-ups to take a bit of time with a new group, but each successive time it will go more quickly and your team will be rocketing out of the gate. Now, on to the actual brainstorm. (Kyle feverishly limbers up his fingers in preparation for his thoughts on running successful marketing brainstorms). The post How To Run A Great Marketing Brainstorm: The Creative Warm-Up appeared first on Portent. …

    Portent, Inc- 13 readers -
  • Executing a Successful Local PPC Strategy

    … Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing…

    Ryan Moothart/ Portent, Incin Paid Search- 17 readers -
  • Total Marketing Wellness: The Health of Your Marketing

    … help from our content team. Of course we looked into their blog and on-page content and they certainly had room for improvement here and there, but ultimately it wasn’t that bad. However, we also looked into Google Analytics and noticed that there was actually a higher than expected bounce rate as well as low session times. Interesting…

    Portent, Incin Paid Search- 13 readers -