The Portent Blog

  • Stop Neglecting These 4 AdWords Features

    … advanced targeting options like similar audiences and customer match within AdWords are great next steps. And, of course, don’t forget about expanding on AdWords success with Bing Ads. By starting from your top performing AdWords campaigns and a limited budget you’ll be setting up the account with low risk and solid upside. Ready for more? Take a look at this guide on auditing an AdWords account for additional strategic suggestions. The post Stop Neglecting These 4 AdWords Features appeared first on Portent. …

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • The Three Levels of Analytics Conversions You Need

    … progression of desired user actions. And when it’s time to report out those results, the data will be organized in a way that lets you clearly demonstrate how each distinct part of your online marketing funnel is performing. A nice little change from “I hope these numbers are right” if I do say so. The post The Three Levels of Analytics Conversions You Need appeared first on Portent. …

    Portent, Incin Paid Search- 14 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    … be as basic as quirky cabinet doors from Hell, or as involved as choosing IT solutions for an entire company. Design your site navigation to set users up with the information they need to make a decision as efficiently as possible, and they’ll be more likely to turn into happy customers. The post SEO and UX Lessons from Home Improvement Purgatory appeared first on Portent. …

    Portent, Incin SEO- 22 readers -
  • How To Run A Great Marketing Brainstorm: The Creative Warm-Up

    …-censorship. Expect these warm-ups to take a bit of time with a new group, but each successive time it will go more quickly and your team will be rocketing out of the gate. Now, on to the actual brainstorm. (Kyle feverishly limbers up his fingers in preparation for his thoughts on running successful marketing brainstorms). The post How To Run A Great Marketing Brainstorm: The Creative Warm-Up appeared first on Portent. …

    Portent, Inc- 13 readers -
  • Executing a Successful Local PPC Strategy

    … current and historical location data, which can limit ad impression volume. That 2nd point is a little known fact which many people don’t know about. We’ve tested this at Portent and, while we don’t have definitive proof from Google that this is how it works, we’ve consistently seen between 10%-15% more overall ad impressions when using radius…

    Ryan Moothart/ Portent, Incin Paid Search- 17 readers -
  • Total Marketing Wellness: The Health of Your Marketing

    …. The problem wasn’t the content strategy, the promotion, or the writing itself, it was that their customers had a terrible time accessing all that goodness. #UXFail. Let’s Grow Old Together Another huge benefit of the total marketing wellness approach is providing solutions that will actually prevent issues down the line – future-proofing. Solutions…

    Portent, Incin Paid Search- 13 readers -
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