The Portent Blog

  • How To Run A Great Marketing Brainstorm: The Creative Warm-Up

    …What is a brainstorm? Since the inception of the term in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers. The brainstorming process has been adjusted and reworked by many, but the core principles have remained intact. The term brainstorm elicits a vivid image of a storm of ideas…

    Portent, Inc- 11 readers -
  • Executing a Successful Local PPC Strategy

    … current and historical location data, which can limit ad impression volume. That 2nd point is a little known fact which many people don’t know about. We’ve tested this at Portent and, while we don’t have definitive proof from Google that this is how it works, we’ve consistently seen between 10%-15% more overall ad impressions when using radius…

    Ryan Moothart/ Portent, Incin Paid Search- 8 readers -
  • Total Marketing Wellness: The Health of Your Marketing

    … help from our content team. Of course we looked into their blog and on-page content and they certainly had room for improvement here and there, but ultimately it wasn’t that bad. However, we also looked into Google Analytics and noticed that there was actually a higher than expected bounce rate as well as low session times. Interesting…

    Portent, Incin Paid Search- 10 readers -