The Portent Blog

  • Stop Neglecting These 4 AdWords Features

    … that “The Emperor’s” work is never done? Ditto for a “diva.” Oh, and apparently you can lump a “cat” and a “wizard” into that lot. I can’t solve the cat’s problem, but we know a little about digital marketing, and a little more about paid search, so let’s start there. In helping new clients with AdWords audits, or when we’re kicking off longer-term PPC…

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • The Three Levels of Analytics Conversions You Need

    … how we structure conversion tracking for Portent clients, customized to the specific business and goals, of course. Primary Conversions Once you’ve split out your conversions and made sure that each key action is being tracked correctly, you’ll define your primary or “macro” conversions. Your primary conversions should be the measurable action…

    Portent, Incin Paid Search- 14 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    … of a wheelbarrow piled haphazardly full of every tool, gadget, and gizmo that’s ever been invented to fix anything. No chance. As a twenty-something marketer, I don’t have a lot of time to spare between SEO’ing at Portent and frosty beverages with friends on the weekend, so I need to find a solution in as short amount of time as possible. Priorities…

    Portent, Incin SEO- 22 readers -
  • How To Run A Great Marketing Brainstorm: The Creative Warm-Up

    …-censorship. Expect these warm-ups to take a bit of time with a new group, but each successive time it will go more quickly and your team will be rocketing out of the gate. Now, on to the actual brainstorm. (Kyle feverishly limbers up his fingers in preparation for his thoughts on running successful marketing brainstorms). The post How To Run A Great Marketing Brainstorm: The Creative Warm-Up appeared first on Portent. …

    Portent, Inc- 13 readers -
  • Executing a Successful Local PPC Strategy

    … current and historical location data, which can limit ad impression volume. That 2nd point is a little known fact which many people don’t know about. We’ve tested this at Portent and, while we don’t have definitive proof from Google that this is how it works, we’ve consistently seen between 10%-15% more overall ad impressions when using radius…

    Ryan Moothart/ Portent, Incin Paid Search- 17 readers -
  • Total Marketing Wellness: The Health of Your Marketing

    … approach isn’t so much ground-breaking. There’s no marketer or agency or exec that’s going to tell you they focus on one quick-fix solution at a time. But just like the WebMD enthusiast patient, if your doctor isn’t asking “why?”, you may want a second opinion. The post Total Marketing Wellness: The Health of Your Marketing appeared first on Portent. …

    Portent, Incin Paid Search- 13 readers -