The Portent Blog

  • SEO and UX Lessons from Home Improvement Purgatory

    … has other types of cabinet latches that might work better for my situation. Another option here is to use breadcrumb navigation elements on internal pages so that users can effortlessly click back to shallower sections of the site. A great example of high utility breadcrumb navigation Understatement of the year: User experience on a website…

    Portent, Incin SEO- 21 readers -
  • How To Run A Great Marketing Brainstorm: The Creative Warm-Up

    …What is a brainstorm? Since the inception of the term in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers. The brainstorming process has been adjusted and reworked by many, but the core principles have remained intact. The term brainstorm elicits a vivid image of a storm of ideas…

    Portent, Inc- 12 readers -
  • Executing a Successful Local PPC Strategy

    … current and historical location data, which can limit ad impression volume. That 2nd point is a little known fact which many people don’t know about. We’ve tested this at Portent and, while we don’t have definitive proof from Google that this is how it works, we’ve consistently seen between 10%-15% more overall ad impressions when using radius…

    Ryan Moothart/ Portent, Incin Paid Search- 9 readers -
  • Total Marketing Wellness: The Health of Your Marketing

    …. The problem wasn’t the content strategy, the promotion, or the writing itself, it was that their customers had a terrible time accessing all that goodness. #UXFail. Let’s Grow Old Together Another huge benefit of the total marketing wellness approach is providing solutions that will actually prevent issues down the line – future-proofing. Solutions…

    Portent, Incin Paid Search- 10 readers -