The Portent Blog

    • SEO and UX Lessons from Home Improvement Purgatory

      Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck.

      Portent, Incin SEO- 17 readers -
  • How To Run A Great Marketing Brainstorm: The Creative Warm-Up

    …-censorship. Expect these warm-ups to take a bit of time with a new group, but each successive time it will go more quickly and your team will be rocketing out of the gate. Now, on to the actual brainstorm. (Kyle feverishly limbers up his fingers in preparation for his thoughts on running successful marketing brainstorms). The post How To Run A Great Marketing Brainstorm: The Creative Warm-Up appeared first on Portent. …

    Portent, Inc- 12 readers -
  • Executing a Successful Local PPC Strategy

    … current and historical location data, which can limit ad impression volume. That 2nd point is a little known fact which many people don’t know about. We’ve tested this at Portent and, while we don’t have definitive proof from Google that this is how it works, we’ve consistently seen between 10%-15% more overall ad impressions when using radius…

    Ryan Moothart/ Portent, Incin Paid Search- 8 readers -
  • Total Marketing Wellness: The Health of Your Marketing

    … help from our content team. Of course we looked into their blog and on-page content and they certainly had room for improvement here and there, but ultimately it wasn’t that bad. However, we also looked into Google Analytics and noticed that there was actually a higher than expected bounce rate as well as low session times. Interesting…

    Portent, Incin Paid Search- 10 readers -
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