The Principal

  • Inside the Making of a Small-Business Web Series

    … How does a small hot tub manufacturer end up a finalist for Best Content Marketing Video Series at the 2015 Content Marketing Awards, competing against brands like Cisco, Petco, and Quiznos? The answer: a shoestring budget, Vine and YouTube stars, and a willingness to take risks. Bullfrog Spas, based in Utah, used that blueprint to whip up its…

    Amanda Walgrove/ The Content Strategist- 17 readers -
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