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… fashion market when it comes to brand magazines. Add the fact that it’s scored huge names like Taylor Swift and Blake Lively for its covers, and ASOS has built itself a legitimate challenger to the Glamours and Teen Vogues of the world. 6. The Red Bulletin (Red Bull) Red Bull has long been the standard bearer for brand publishing, so it makes sense…
Ten years ago, if you told your newsroom colleagues that some of the industry’s most gifted editors would start abandoning their gigs at marquee media brands to join beverage companies, software providers, or a service that delivers pet treats to your home, you would’ve been laughed out of the room (and possibly prescribed some heavy-duty pharmaceuticals).
…. Roth earned a B.S. in Journalism, Economics, and Linguistics from Northwestern University. He has written and edited for Forbes, Fortune, WIRED, and Condé Nast Portfolio. Robert Sperl — Editorial Director, The Red Bulletin Red Bull Media House’s content marketing efforts—live music, video games, streaming events, an immersive app, an original…