The Sales Lion

  • Known – Book Interview

    … Heidi Cohen Interviews Mark Schaefer New book: KNOWN: The handbook for building and unleashing your personal brand in the digital age Q: What’s your best piece of advice for readers looking to improve their marketing? The main concept behind my book is that there is a significant and permanent advantage to being known today. A person who…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • They Ask, You Answer – Book Interview

    … Heidi Cohen Interviews Marcus Sheridan New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Q: What’s your best piece of advice for readers looking to improve their marketing? The most critical element of being “great” at marketing today is the obsession of knowing exactly…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • Content Marketing ROI: The Key You Need

    …Why Measuring Content Marketing ROI Drives Results Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment. I totally understand your pain. Take it from me, like many others, I learned the hard way. My boss at a privately held, $100 million in sales, B2C retailer…

    Heidi Cohen/ Heidi Cohenin Social Content Google Facebook Twitter- 27 readers -
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