The Sales Lion

  • Known – Book Interview

    … Heidi Cohen Interviews Mark Schaefer New book: KNOWN: The handbook for building and unleashing your personal brand in the digital age Q: What’s your best piece of advice for readers looking to improve their marketing? The main concept behind my book is that there is a significant and permanent advantage to being known today. A person who…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • They Ask, You Answer – Book Interview

    … was in Spanish, with a minor in physical education. ( I thought I was going to be a football coach growing up!) Q: Is there a piece of marketing content that you’re particularly proud of? Today, River Pools, because of They Ask, You Answer, is the most trafficked swimming pool website in the world, getting about 600,000 visitors monthly. Contact information…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • Content Marketing ROI: The Key You Need

    …Why Measuring Content Marketing ROI Drives Results Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment. I totally understand your pain. Take it from me, like many others, I learned the hard way. My boss at a privately held, $100 million in sales, B2C retailer…

    Heidi Cohen/ Heidi Cohenin Social Content Google Facebook Twitter- 24 readers -
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