The Sales Lion

  • Known – Book Interview

    … you? My summer job in college was guessing weights on a midway at a theme park. Q: Is there a piece of marketing content that you’re particularly proud of? I’ve worked with many big brands and some amazing companies but most of my work is covered by NDAs. I did turn around a pharmaceutical brand and made the customer millions in new revenue…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • They Ask, You Answer – Book Interview

    … what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services. Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Content Marketing ROI: The Key You Need

    …Why Measuring Content Marketing ROI Drives Results Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment. I totally understand your pain. Take it from me, like many others, I learned the hard way. My boss at a privately held, $100 million in sales, B2C retailer…

    Heidi Cohen/ Heidi Cohenin Social Content Google Facebook Twitter- 22 readers -
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