The Shelf

  • Rock Your Back-to-School Sales and Marketing

    … Back-to-School season brings a swirl of excitement and stress amongst children and parents alike. It also brings about massive amounts of spending — money that will go to your business if you understand the trends and required preparation for the 2nd biggest retail holiday of the year. Email marketing is essential for making the most of back…

    Constant Contactin EMail- 10 readers -
  • Holiday Marketing Tips for Retail and Ecommerce

    … ignore digital – Most brick and mortar stores think they’re good to go because people will just find them, but truth be told…shoppers do their research online before venturing out to make purchases. Whether you’re a brick and mortar or online shop, being found online is crucial. Influencers – are the wave of the future, and the way to go when…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Infographic: Why Influencer Marketing Works

    … are also teaming up with photographers on Instagram to reach new audiences. And it’s working. As the infographic points out, influencer marketing can increase your conversions by up to a factor of 10. An eMarketer study also that found that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing last year. The best…

    Amanda Walgrove/ The Content Strategistin YouTube- 19 readers -