The Showrunner

    • Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

      As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters. To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honor. This is part of the game and an integral part of being a Showrunner.

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    • The Right Way to Approach Branding Your Podcast

      With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros. You may think that branding your podcast begins with the name and ends with your show art. Not so.

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    • Is Your Intro Silently Killing Your Show?

      Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before it even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and a ...

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  • Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

    … Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast advertising. In fact, our guest spent years selling podcast ads for TWiT. As the Director…

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  • The Brilliant Strategy and Backstory Behind Zero to Book

    … Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner. In this lesson, Pamela describes how she: “Showed her work” every step of the way with ZeroToBook.fm Developed a community around…

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  • Empathy Maps: A Podcaster’s Guide

    … What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to take your listener on a journey…

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  • How to Create a MVP (Minimum Viable Podcast)

    … Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you’re willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful to keep you moving forward. In this episode, Jonny and Jerod discuss…

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  • When Is the Right Time to Start Another Podcast?

    … In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth. Jerod and Jonny are both…

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  • 3 Important Lessons about Sponsorships that Will Make You More Money

    … sponsor on to one of his shows. In another yes-we-kept-it-to-less-than-30-minutes episode, Jerod and Jonny discuss: Why you always need to be on the lookout for potential opportunities — and what, specifically, you should look for How to be ready for those opportunities when they hit The benefits of being a showrunner, not just a podcaster…

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  • How to Identify Potential Guests for Your Show

    … We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the idea, submitted by loyal listener Chris Conner, who…

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  • From 2003 to 2016: The Astounding Growth of Podcasting [Infographic]

    … a Podcast in 30 Days If you want to host a podcast, you need to be remarkable. You need to become a Showrunner, not just a podcaster. And you can choose to start now. In this free webinar, Jerod Morris and I walk you through how to start a podcast in 30 days. Watch the webinar now. The post From 2003 to 2016: The Astounding Growth of Podcasting [Infographic] appeared first on Copyblogger. …

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  • Just 9 Hours Left: Join The Showrunner Podcasting Course Today

    … One final reminder. You have until today (February 19, 2016) at 8:00 p.m. Eastern Time (7:00 p.m. CT, 6:00 p.m. MT, 5:00 p.m. PT) to join The Showrunner Podcasting Course before we close the doors to new registrants. To learn more about the course, and decide if you want to join the hundreds of others who have already made the investment…

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  • What Could Happen if You Launch a Podcast in the Next 30 Days?

    …, The Showrunner was one of the most popular Management & Marketing podcasts in the world, and our course, The Showrunner Podcasting Course, had grossed more than $75,000. Yes, we had gone from nervous, sweaty-palmed novices to respected podcast instructors. (It wasn’t easy, but it was incredibly rewarding.) And both the podcast and course kept growing…

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  • Why a Comprehensive Content Strategy Includes Podcasting

    … a Remarkable Podcast. The free ebook is a guide to getting your podcast off the ground. It follows the framework mapped out inside The Showrunner Podcasting Course. Yet, at the same time, it is a standalone guide to getting started today. Get your free copy: The Beginner’s Guide to Launching a Remarkable Podcast The post Why a Comprehensive Content Strategy Includes Podcasting appeared first on Copyblogger. …

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  • [Rebroadcast] Why Email Is Your Show’s Mandatory Companion

    … Yes, you’ve heard the main section of this episode of The Showrunner before — about the importance of building an email list as part of your audience-engagement strategy. But the intro and outro are new, as Jerod Morris explains why he and Jon Nastor decided to rebroadcast this episode this week. The smartest Showrunners know…

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  • How to Submit Your Show to Podcast Directories

    … What if you could spend 10 minutes doing one simple task and get new listeners for years to come? As Showrunners, we need to find audience-growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this is simple: podcast directories…

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  • What Role Should Twitter Play in Your Show Promotion Strategy?

    … Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter. Here…

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  • How to Reach More Listeners in Less Time

    …, many more people — with very little extra work. This gives you leverage on your time, effort, and most importantly, your extremely valuable content. In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss: Why you need to always think about working smarter, not harder How to avoid undervaluing and underutilizing your…

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