The Showrunner

  • The Showrunner Podcasting Course Is Open (For a Limited Time)

    … Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with Read More... The post The Showrunner Podcasting Course Is Open (For a Limited Time) appeared first on Copyblogger. …

    Copyblogger- 18 readers -
  • Why I Love Broadcasting My Podcast Recordings Live

    … Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes Read More... The post…

    Jerod Morris/ Copyblogger- 14 readers -
  • Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

    … What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner. We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.) Then we dive into Jonny’s 4 Ds, which cover…

    Copyblogger- 26 readers -
  • Is It Okay to Alternate Between Monologues and Interviews?

    … We’re back! In this week’s episode, we explain why we didn’t publish a new episode last week and what you can learn from our mistake. Then we discuss a listener question that leads to an important epiphany from Jonny. The question we tackle is whether or not it’s okay to alternate between monologues and interviews in the same podcast feed. We…

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  • Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

    … As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters. To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honor. This is part of the game and an integral part of being a Showrunner. But what happens when…

    Copyblogger- 13 readers -
  • The Right Way to Approach Branding Your Podcast

    …. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning. In this episode of The Showrunner, we discuss all of the following: The inevitable awkwardness of hitting “record” Why Jon was right about choosing branding as the topic for this early episode What is branding for a podcast, anyway? How…

    Copyblogger- 13 readers -
  • Is Your Intro Silently Killing Your Show?

    … Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before it even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid the latter…

    Copyblogger- 18 readers -
  • Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

    … Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast advertising. In fact, our guest spent years selling podcast ads for TWiT. As the Director…

    Copyblogger- 22 readers -
  • The Brilliant Strategy and Backstory Behind Zero to Book

    … Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner. In this lesson, Pamela describes how she: “Showed her work” every step of the way with ZeroToBook.fm Developed a community around…

    Copyblogger- 16 readers -
  • Empathy Maps: A Podcaster’s Guide

    … What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to take your listener on a journey…

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  • How to Create a MVP (Minimum Viable Podcast)

    … the following: The mantra of a Showrunner Podcasting Course member that inspired this episode How the software concept of MVP can be applied to podcasting Why a minimum viable podcast is not an excuse to compromise on quality Which elements of your podcast are essential, and which ones are not Plus, Jerod has some exciting news to share at the beginning. Listen, learn, enjoy … Listen to this Episode Now The post How to Create a MVP (Minimum Viable Podcast) appeared first on Copyblogger. …

    Copybloggerin How To's- 11 readers -
  • When Is the Right Time to Start Another Podcast?

    … In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth. Jerod and Jonny are both…

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  • 3 Important Lessons about Sponsorships that Will Make You More Money

    … sponsor on to one of his shows. In another yes-we-kept-it-to-less-than-30-minutes episode, Jerod and Jonny discuss: Why you always need to be on the lookout for potential opportunities — and what, specifically, you should look for How to be ready for those opportunities when they hit The benefits of being a showrunner, not just a podcaster…

    Copyblogger- 15 readers -
  • How to Identify Potential Guests for Your Show

    … We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the idea, submitted by loyal listener Chris Conner, who…

    Copybloggerin How To's- 12 readers -