The Showrunner

  • Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

    … What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner. We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.) Then we dive into Jonny’s 4 Ds, which cover…

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  • Quick! What Can You Systematize Before 2017?

    … In this week’s episode, our goal is to send you and your shows sailing into 2017. This conversation is the first of a three-part series created with the sole purpose of enabling you to take your podcast to new heights in the new year. Yes, 2016 was a great year for Showrunners as a whole and podcasting as a medium (except for the one guy who…

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  • Is It Okay to Alternate Between Monologues and Interviews?

    … We’re back! In this week’s episode, we explain why we didn’t publish a new episode last week and what you can learn from our mistake. Then we discuss a listener question that leads to an important epiphany from Jonny. The question we tackle is whether or not it’s okay to alternate between monologues and interviews in the same podcast feed. We…

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  • Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

    … Showrunner. Immediately following a whirlwind book promotion of 40+ podcast interviews, author Ryan Holiday took some downtime to deride the very medium he used to drive book sales. Ryan’s article titled Please, Please, For The Love of God: Do Not Start a Podcast, is the topic of discussion in this week’s episode — and it’s a fun one. Luckily…

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  • The Right Way to Approach Branding Your Podcast

    … With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros. You may think that branding your podcast begins with the name and ends with your show art…

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  • Is Your Intro Silently Killing Your Show?

    … Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before it even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid the latter…

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  • Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

    … Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast advertising. In fact, our guest spent years selling podcast ads for TWiT. As the Director…

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  • The Brilliant Strategy and Backstory Behind Zero to Book

    … Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner. In this lesson, Pamela describes how she: “Showed her work” every step of the way with ZeroToBook.fm Developed a community around…

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  • Empathy Maps: A Podcaster’s Guide

    … What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to take your listener on a journey…

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  • How to Create a MVP (Minimum Viable Podcast)

    … the following: The mantra of a Showrunner Podcasting Course member that inspired this episode How the software concept of MVP can be applied to podcasting Why a minimum viable podcast is not an excuse to compromise on quality Which elements of your podcast are essential, and which ones are not Plus, Jerod has some exciting news to share at the beginning. Listen, learn, enjoy … Listen to this Episode Now The post How to Create a MVP (Minimum Viable Podcast) appeared first on Copyblogger. …

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  • When Is the Right Time to Start Another Podcast?

    … In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth. Jerod and Jonny are both…

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  • 3 Important Lessons about Sponsorships that Will Make You More Money

    … sponsor on to one of his shows. In another yes-we-kept-it-to-less-than-30-minutes episode, Jerod and Jonny discuss: Why you always need to be on the lookout for potential opportunities — and what, specifically, you should look for How to be ready for those opportunities when they hit The benefits of being a showrunner, not just a podcaster…

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  • How to Identify Potential Guests for Your Show

    … We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the idea, submitted by loyal listener Chris Conner, who…

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  • From 2003 to 2016: The Astounding Growth of Podcasting [Infographic]

    … a Podcast in 30 Days If you want to host a podcast, you need to be remarkable. You need to become a Showrunner, not just a podcaster. And you can choose to start now. In this free webinar, Jerod Morris and I walk you through how to start a podcast in 30 days. Watch the webinar now. The post From 2003 to 2016: The Astounding Growth of Podcasting [Infographic] appeared first on Copyblogger. …

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  • Just 9 Hours Left: Join The Showrunner Podcasting Course Today

    … One final reminder. You have until today (February 19, 2016) at 8:00 p.m. Eastern Time (7:00 p.m. CT, 6:00 p.m. MT, 5:00 p.m. PT) to join The Showrunner Podcasting Course before we close the doors to new registrants. To learn more about the course, and decide if you want to join the hundreds of others who have already made the investment…

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