The Showrunner

    • When Is the Right Time to Start Another Podcast?

      In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth. Jerod and Jonny are both thinking about starting new sh ...

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    • 3 Important Lessons about Sponsorships that Will Make You More Money

      Do you want to make more money from your podcast? Rhetorical question. Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares three lessons he learned recently when he signed a new sponsor on to one of his shows.

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    • How to Create a MVP (Minimum Viable Podcast)

      Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you’re willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful to keep you moving forward. In this episode, Jonny and Jerod discuss the following: The mantra of a Show ...

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  • Empathy Maps: A Podcaster’s Guide

    … What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to take your listener on a journey…

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  • How to Identify Potential Guests for Your Show

    … We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the idea, submitted by loyal listener Chris Conner, who…

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  • From 2003 to 2016: The Astounding Growth of Podcasting [Infographic]

    … The playing field has been leveled and the barriers to entry have been torn down. Every day, people enjoy inspired lives built upon their art, their passions, and their ideas. Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it. It is no longer…

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  • Just 9 Hours Left: Join The Showrunner Podcasting Course Today

    … One final reminder. You have until today (February 19, 2016) at 8:00 p.m. Eastern Time (7:00 p.m. CT, 6:00 p.m. MT, 5:00 p.m. PT) to join The Showrunner Podcasting Course before we close the doors to new registrants. To learn more about the course, and decide if you want to join the hundreds of others who have already made the investment…

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  • What Could Happen if You Launch a Podcast in the Next 30 Days?

    …, The Showrunner was one of the most popular Management & Marketing podcasts in the world, and our course, The Showrunner Podcasting Course, had grossed more than $75,000. Yes, we had gone from nervous, sweaty-palmed novices to respected podcast instructors. (It wasn’t easy, but it was incredibly rewarding.) And both the podcast and course kept growing…

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  • Why a Comprehensive Content Strategy Includes Podcasting

    … worry that you’re too late to get started. It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses. Yet, if your business takes content marketing seriously, then podcasting can be a strong component of your content strategy. Here are four reasons to embrace…

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  • [Rebroadcast] Why Email Is Your Show’s Mandatory Companion

    … Yes, you’ve heard the main section of this episode of The Showrunner before — about the importance of building an email list as part of your audience-engagement strategy. But the intro and outro are new, as Jerod Morris explains why he and Jon Nastor decided to rebroadcast this episode this week. The smartest Showrunners know…

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  • How to Submit Your Show to Podcast Directories

    What if you could spend 10 minutes doing one simple task and get new listeners for years to come? As Showrunners, we need to find audience-growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this is simple: podcast directories.

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  • What Role Should Twitter Play in Your Show Promotion Strategy?

    … Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter. Here…

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  • How to Reach More Listeners in Less Time

    …, many more people — with very little extra work. This gives you leverage on your time, effort, and most importantly, your extremely valuable content. In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss: Why you need to always think about working smarter, not harder How to avoid undervaluing and underutilizing your…

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  • Good, Good, Good Advice for Recording Interview Guests and Co-Hosts

    … for people on your show How to handle mid-interview audio hiccups Click Here to Listen to The Showrunner on iTunes Click Here to Listen on Rainmaker.FM About the author Rainmaker.FM Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it. The post Good, Good, Good Advice for Recording Interview Guests and Co-Hosts appeared first on Copyblogger. …

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  • To Script or Not to Script (That Is the Question)

    … Should I use a script? It’s one of the most common questions The Showrunner hosts Jerod Morris and Jonny Nastor get from aspiring first-time Showrunners. In this week’s episode, they analyze when it’s right to use a script … and when it’s not. But they start with a fun question that was posed in their Showrunner Course forum … based…

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  • Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy

    … There are not one but two renowned Defenders of Humanity on this week’s episode of The Showrunner. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod Morris and Jonny Nastor to discuss how your podcast can (and should) fit into your overall content marketing mix. The timing of Sonia’s visit is not a coincidence…

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  • Essential Audio Tips from the Official Audio Engineer of Rainmaker.FM

    … Toby Lyles of TwentyFour Sound is the audio wizard behind the curtain here at Rainmaker.FM. With Jonny Nastor out this week, Jerod Morris takes over The Showrunner and invites Toby to share some insights on how you can improve the quality of the audio you are delivering to your audience. This week’s episode begins with Jerod sharing a quick…

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