The Shpilman

  • Facebook Surveying Ads Manager Users

    … or objective for advertising? For this most recent campaign, how satisfied are you with the result Facebook ads delivered? For campaigns for the same objective, which of the following metrics do you consider the most important in evaluating the ad’s performance? If your ad is seen by 100 people on Facebook for a total of 150 times (some people saw…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Allowing Advertisers to Split Ad Sets

    … Facebook appears to be bringing a form of A/B testing to its ad sets, allowing advertisers to split them. Reader Evyatar Shpilman of The Shpilman shared the screenshots above and below, in which Facebook said of the ability to split ad sets: Find the best audience for your ads by splitting your ad set. You’ll duplicate your ad set and the ads…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -