The Social Executive

  • Three marketing books from 2014 that will help you smash it in 2015!

    … and sales. If you read just these three books, you’ll get a good grasp as to what’s required from a marketing leadership perspective in 2015. Here they are: THE NEW RULES OF SALES AND SERVICE – David Meerman Scott TAGLINE: How to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business ‘New Rules…

    Trevor Youngin Social EMail Content- 26 readers -
  • Champers and breakdancing: The tale of two book launches

    … Steve Sammartino holds court at his book launch. PIC: Josh Rowe I’ve been blessed and humbled to attend not one but two book launch events this past week (and no, I don’t work for a publisher – this is not a weekly occurrence for me!). Why “blessed and humbled”? Because both books have been written by good friends of mine; I’ve had…

    Trevor Youngin Social- 13 readers -
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