The Social Executive

  • Three marketing books from 2014 that will help you smash it in 2015!

    …, non-hype and jargon-free (as jargon-free as you can get in a technology-fuelled marketing world). If you like your business books practical, easy to read and packed with examples, then you could do worse than pick up a copy of The New Rules of Sales and Service. SPIN SUCKS – Gini Dietrich TAGLINE: Communication and reputation management…

    Trevor Youngin Social EMail Content- 19 readers -
  • Champers and breakdancing: The tale of two book launches

    … Steve Sammartino holds court at his book launch. PIC: Josh Rowe I’ve been blessed and humbled to attend not one but two book launch events this past week (and no, I don’t work for a publisher – this is not a weekly occurrence for me!). Why “blessed and humbled”? Because both books have been written by good friends of mine; I’ve had…

    Trevor Youngin Social- 13 readers -