The Social Executive

  • Three marketing books from 2014 that will help you smash it in 2015!

    … are in charge. But most companies run their sales and customer service organizations as if it were still 1989.” ‘New Rules of Sales’ sees David going back to basics (after the left-field ‘Marketing The Moon’ in which he and co-author Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history…

    Trevor Youngin Social EMail Content- 17 readers -
  • Champers and breakdancing: The tale of two book launches

    … Steve Sammartino holds court at his book launch. PIC: Josh Rowe I’ve been blessed and humbled to attend not one but two book launch events this past week (and no, I don’t work for a publisher – this is not a weekly occurrence for me!). Why “blessed and humbled”? Because both books have been written by good friends of mine; I’ve had…

    Trevor Youngin Social- 13 readers -
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