The Storytelling Edge

    • 11 Storytelling Lessons That Will Transform Your Content Marketing

      I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. It read: “Those who tell the stories rule the world.” “Just do your thing,” he said. “Tell awesome stories.

      Joe Lazauskas/ The Content Strategist- 20 readers -
    • The Story Funnel-Matrix: Create Better Content With This Simple Diagram

      Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: Constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The diagram below will help you do just that. The Story Funnel-Matrix The funnel-matrix has two dimensions.

      The Content Strategist- 21 readers -
  • The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

    … are the ones that connect us to something in our past. This is an excerpt from The Storytelling Edge, the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow. Want to learn the other three elements of great storytelling? Order your copy today. The post The Storytelling Strategy That BuzzFeed and Star Wars Have in Common appeared first on The Content Strategist. …

    The Content Strategist- 9 readers -
  • Joe Lazauskas and Shane Snow’s Book ‘The Storytelling Edge’ Now Available

    … Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ‘The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You’ is an entertaining and informative look at how brand storytellers can use…

    Relevance- 9 readers -
  • How to Make an Emotional Narrative Work For Your Brand

    … queued up a video from the electronics company HP for me to watch. In the video, a father tries to connect with his teenage daughter. She’s kind of a pill. She ignores him. She rolls her eyes when he tries to connect with her. At one point, he takes a selfie with her on an HP camera (product placement!), and puts it in her lunchbox. After a long day…

    Shane Snow/ The Content Strategistin How To's- 11 readers -
  • 4 Elements of Great Storytelling, Backed by Neuroscience

    … to Stephen King. Check out the short video below to learn more about these four pillars and how they can make you a better storyteller. You can pre-order the book here. And if you’d like to subscribe to our free email course on becoming a better storyteller, sign up here! The post 4 Elements of Great Storytelling, Backed by Neuroscience appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 12 readers -