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… As the editor for a travel agency, he merges his journalism skills with a content marketing approach. He and his team work on “future proofing” their content to ensure customers engage with them at every step of the decision-making process. His goal is to make Flight Centre the go-to domain for travelers. If I can get them in the dreaming stage…
… News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, which include The Sun, The Times and The Sunday Times. The company has unified its digital and print subscriber data…
… done advertorial? We have a creative solutions department, but they’re snowed under. They have a lot of briefs, and they’re charged with sales as well as creation of the content, so it’s proving too much to ask of them. I hear the Church of Scientology has a content-marketing budget. We certainly won’t be doing anything with the Church of Scientology, no. The post How News UK tackles native advertising appeared first on Digiday. …
The Sun ducked behind a paywall in August 2013, so now feels like a good time to find out how it's all been going at Sun+ Beverley Mcintyre is Director of Member Services and Support at News UK. I was glad to catch up with her about customer service behind the paywall, as well as some other interesting aspects of the business, namely advertising and changes to the organisation as a whole.