The Sunday Times

The Sunday Times is the largest-selling British national "quality" Sunday newspaper. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is in turn owned by News Corp. Times Newspapers also publishes The Times. The two papers were founded independently and have been under common ownership only since 1966. They were bought by News International in 1981.The Sunday Times occupies a dominant position in the quality Sunday market; its circulation of just under one million equals that of its main rivals, the The Sunday Telegraph, The Observer and The Independent on Sunday combined.
Posts about The Sunday Times
  • How News UK digs into data to build its subscriber base

    … News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, which include The Sun, The Times and The Sunday Times. The company has unified its digital and print subscriber data…

    Chris Smith/ Digidayin How To's- 3 readers -
  • How News UK tackles native advertising

    News U.K. is the latest publisher to give its content-marketing offering a revamp to tap into interest in native ads. In doing so, it’s aim is to stand out from the growing numbers of content agencies by hiring one of its senior editors, rather than bringing someone from an advertising background. After 12 years at the company, editor of The Sunday Times’ Style magazine Tiffan ...

    Chris Smith/ Digiday- 6 readers -
  • The Sun on customer service and life behind the paywall

    … The Times Travel Magazine, we’ve got The Sunday Times Wine Club, we’ve got Sun Perks, with lots of partners. This builds upon the core product of quality journalism. How do you embed this journalism into a lifestyle? How do you give them extras such as days out, discounts and benefits on 'money can’t buy' scenarios such as One Direction concerts…

    Ben Davis/ Econsultancyin Affiliate SEO- 6 readers -
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