The Sunday Times

The Sunday Times is the largest-selling British national "quality" Sunday newspaper. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is in turn owned by News Corp. Times Newspapers also publishes The Times. The two papers were founded independently and have been under common ownership only since 1966. They were bought by News International in 1981.The Sunday Times occupies a dominant position in the quality Sunday market; its circulation of just under one million equals that of its main rivals, the The Sunday Telegraph, The Observer and The Independent on Sunday combined.
Posts about The Sunday Times
  • How News UK digs into data to build its subscriber base

    … News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, which include The Sun, The Times and The Sunday Times. The company has unified its digital and print subscriber data…

    Chris Smith/ Digidayin How To's- 6 readers -
  • How News UK tackles native advertising

    … done advertorial? We have a creative solutions department, but they’re snowed under. They have a lot of briefs, and they’re charged with sales as well as creation of the content, so it’s proving too much to ask of them. I hear the Church of Scientology has a content-marketing budget. We certainly won’t be doing anything with the Church of Scientology, no. The post How News UK tackles native advertising appeared first on Digiday. …

    Chris Smith/ Digidayin Facebook Twitter How To's- 9 readers -
  • The Sun on customer service and life behind the paywall

    The Sun ducked behind a paywall in August 2013, so now feels like a good time to find out how it's all been going at Sun+ Beverley Mcintyre is Director of Member Services and Support at News UK. I was glad to catch up with her about customer service behind the paywall, as well as some other interesting aspects of the business, namely advertising and changes to the organisation as a whole.

    Ben Davis/ Econsultancy- 7 readers -
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