The Sunday Times

The Sunday Times is the largest-selling British national "quality" Sunday newspaper. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is in turn owned by News Corp. Times Newspapers also publishes The Times. The two papers were founded independently and have been under common ownership only since 1966. They were bought by News International in 1981.The Sunday Times occupies a dominant position in the quality Sunday market; its circulation of just under one million equals that of its main rivals, the The Sunday Telegraph, The Observer and The Independent on Sunday combined.
Posts about The Sunday Times
  • How News UK digs into data to build its subscriber base

    … to retarget ads, devise new products, personalize its content. But doing so has meant investing in skills most newspaper groups have never had to have. “We looked around the organization and were honest with ourselves — none of us had taken a pound directly from a consumer before,” said News UK’s CMO Chris Duncan. Its subsequent recruitment drive…

    Chris Smith/ Digidayin How To's- 3 readers -
  • How News UK tackles native advertising

    … excited about the opportunities this move offers, and very much looking forward to raising the bar on the quality of commercial content we are going to produce. My relationships with Martin Ivens, editor of The Sunday Times, John Witherow, editor of The Times, for whom I worked at The Sunday Times for over 10 years, and David Dinsmore, editor of The Sun…

    Chris Smith/ Digidayin Facebook Twitter How To's- 6 readers -
  • The Sun on customer service and life behind the paywall

    … team constantly having to refresh and train on an ad hoc and planned basis. You must have lots of data you’ve haven’t seen before? Lots of personas you haven’t see before? What’s involved in your CRM process? We use Salesforce as CRM, we're gathering data all the time. We then extract that information and feed it into Sky IQ to profile customers…

    Ben Davis/ Econsultancyin Affiliate SEO- 6 readers -
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