The Sunday Times

The Sunday Times is the largest-selling British national "quality" Sunday newspaper. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is in turn owned by News Corp. Times Newspapers also publishes The Times. The two papers were founded independently and have been under common ownership only since 1966. They were bought by News International in 1981.The Sunday Times occupies a dominant position in the quality Sunday market; its circulation of just under one million equals that of its main rivals, the The Sunday Telegraph, The Observer and The Independent on Sunday combined.
Posts about The Sunday Times
  • How News UK digs into data to build its subscriber base

    …. It’s cross-selling different products like Times Travel and Sun Bingo through its marketing channels based on user interests. There’s also constant process of A/B testing to improve conversion rates on its sites. News UK’s switch to digital subscriptions from a free website has given the business new marketing capabilities — those which news…

    Chris Smith/ Digidayin How To's- 3 readers -
  • How News UK tackles native advertising

    … of The Sunday Times’ Style magazine Tiffanie Darke will take the new role of creative content director. Darke will lead the creation of commercial content for The Sun, The Times and The Sunday Times. Three months before launch, Darke showed Digiday preparations they’re making. Congratulations on the new job. What are you goals? Thank you. I am hugely…

    Chris Smith/ Digidayin Facebook Twitter How To's- 5 readers -
  • The Sun on customer service and life behind the paywall

    … team constantly having to refresh and train on an ad hoc and planned basis. You must have lots of data you’ve haven’t seen before? Lots of personas you haven’t see before? What’s involved in your CRM process? We use Salesforce as CRM, we're gathering data all the time. We then extract that information and feed it into Sky IQ to profile customers…

    Ben Davis/ Econsultancyin Affiliate SEO- 6 readers -