The Trade Desk

  • What is a Demand-Side Platform (DSP)?

    …-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social. In other words, DSPs enable an advertiser to maximize their advertising return on investment. What is a DSP? A demand-side platform (DSP) is a platform that allows buyers of digital advertising…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Glass walls and Foosball: How digital industry “start-ups” scale culture as they grow

    … Startups and their accoutrements have captured the imagination of the business world. Foosball tables, hoodies, and millennials have all become shorthand indicators of a young, scrappy, and innovative enterprise. Another signal that a start up is thriving is clearer than one might think: glass walls. During early days, founders huddle together…

    Digiday- 17 readers -
  • How the people of programmatic describe their jobs at parties

    … technology, you may have a lot of explaining to do before the second drink. Ad tech is growing fast, and creating distinct, multifaceted and highly coveted job descriptions. But just how do these jobs vary from data analysis to product design, engineering to sales? We caught up with three team members at The Trade Desk who explained what they do and how…

    Digidayin How To's- 23 readers -
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