The Trade Desk

  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Glass walls and Foosball: How digital industry “start-ups” scale culture as they grow

    … Startups and their accoutrements have captured the imagination of the business world. Foosball tables, hoodies, and millennials have all become shorthand indicators of a young, scrappy, and innovative enterprise. Another signal that a start up is thriving is clearer than one might think: glass walls. During early days, founders huddle together…

    Digiday- 11 readers -
  • How the people of programmatic describe their jobs at parties

    … Once upon a time, it was impolite to ask someone new what they did for a living. In 2016 it’s one of the first questions you’re asked—right between “What’s your name?” and “Are you on Snapchat?” It’s a question more easily answered for some than others. Say you work in advertising and people picture Mad Men. But if you work in advertising…

    Digidayin How To's- 17 readers -