The Trade Desk

  • What is a Demand-Side Platform (DSP)?

    … inventory to manage multiple ad exchange and data exchange accounts through a single interface. The objective of these systems is to allow advertisers to service their ad spend and optimize their effective Cost per Click (eCPC) and effective Cost per Action (eCPA). Here’s a solid diagram of the process from Sitescout – from advertiser to audience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Glass walls and Foosball: How digital industry “start-ups” scale culture as they grow

    … Startups and their accoutrements have captured the imagination of the business world. Foosball tables, hoodies, and millennials have all become shorthand indicators of a young, scrappy, and innovative enterprise. Another signal that a start up is thriving is clearer than one might think: glass walls. During early days, founders huddle together…

    Digiday- 18 readers -
  • How the people of programmatic describe their jobs at parties

    … technology, you may have a lot of explaining to do before the second drink. Ad tech is growing fast, and creating distinct, multifaceted and highly coveted job descriptions. But just how do these jobs vary from data analysis to product design, engineering to sales? We caught up with three team members at The Trade Desk who explained what they do and how…

    Digidayin How To's- 24 readers -
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