The Trade Desk

    • What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Glass walls and Foosball: How digital industry “start-ups” scale culture as they grow

    … Startups and their accoutrements have captured the imagination of the business world. Foosball tables, hoodies, and millennials have all become shorthand indicators of a young, scrappy, and innovative enterprise. Another signal that a start up is thriving is clearer than one might think: glass walls. During early days, founders huddle together…

    Digiday- 10 readers -
  • How the people of programmatic describe their jobs at parties

    … technology, you may have a lot of explaining to do before the second drink. Ad tech is growing fast, and creating distinct, multifaceted and highly coveted job descriptions. But just how do these jobs vary from data analysis to product design, engineering to sales? We caught up with three team members at The Trade Desk who explained what they do and how…

    Digidayin How To's- 17 readers -