The Trade Desk

  • What is a Demand-Side Platform (DSP)?

    … message, engage your audience or transform data into dollars, we make it happen. We unify data across all devices to understand the interests, passions and behaviors of the audiences that matter most. The Trade Desk – The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Glass walls and Foosball: How digital industry “start-ups” scale culture as they grow

    … admitted, “but you need that if you’re going to succeed.” Hire for culture, not just competency Keeping doors open and walls transparent are key for fast-growing programmatic startup, The Trade Desk. With more than 400 employees in 13 global offices, the firm is focused on maintaining a collaborative culture. “We focus a lot on culture hiring” said…

    Digiday- 19 readers -
  • How the people of programmatic describe their jobs at parties

    … technology, you may have a lot of explaining to do before the second drink. Ad tech is growing fast, and creating distinct, multifaceted and highly coveted job descriptions. But just how do these jobs vary from data analysis to product design, engineering to sales? We caught up with three team members at The Trade Desk who explained what they do and how…

    Digidayin How To's- 24 readers -