The Transformers

  • The 5 Biggest Comic Book Content Marketing Fails of All Time

    …… if the campaign is handled right. While comic books were incredible vehicles to market and sell toys like G.I. Joe, the Transformers, and He-Man, not all of them have been successes. We’ve seen plenty of comic-book marketing campaigns flop in tremendous fashion—particularly when they try and market something that’s not a toy. Let’s look at five…

    Mason Lerner/ The Content Strategistin Content- 16 readers -
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