The Two Cultures

The Two Cultures is the title of the first part of an influential 1959 Rede Lecture by British scientist and novelist C. P. Snow. Its thesis was that "the intellectual life of the whole of western society" was split into the titular two cultures — namely the sciences and the humanities — and that this was a major hindrance to solving the world's problems.
Posts about The Two Cultures
  • Marketing Technology Innovation Thrives In The Intersections

    … — with a passion for marketing and customer experience. At first, they seemed like odd ducks that didn’t quite fit into the structure of either IT or marketing. Their IT colleagues thought marketing was spin. Their marketing colleagues thought IT was plumbing. It was the corporate version of The Two Cultures by C.P. Snow. But it turned out…

    Scott Brinker/ Marketing Land- 19 readers -
Get the top posts daily into your mailbox!