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… should be used selectively, in moderation to maximize impact—other tactics should step in to complement and help carry the weight. Outreach will only get harder. One of the unintended outcomes of the great “guest post rush” of 2012–2014 was that webmasters got introduced to SEO’s ugly side and got their guard up somethin’ fierce. At this point…
Here at Contently, we do something that international standards bodies might categorize as torture, but which we believe is a righteous (and sometimes enjoyable) cause: We read a lot of sponsored content. We think sponsored content can and should be competitive with normal editorial content, not considered the runt of the litter. Lately, one site’s sponsored content has caught our eye: Gigaom’s.