The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal.The Journal is the largest newspaper in the United States, by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today's 1.7 million.
Posts about The Wall Street Journal
  • Infographic: The Science of Brand Voice

    ….” The Wall Street Journal went with the very straightforward “What Is a 401(k)?” Refinery29 appealed to its audience with a more creative approach: “How Saving $8 Can Make You a Millionaire.” So how can marketers determine the right brand voice for their employers? It’s more involved than just sitting at a desk until the epiphany hits…

    Jordan Teicher/ The Content Strategist- 17 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Influencer Marketing Automation: Finding the Right Balance

    … provider that will deliver the results you’re looking for. Working with the right partner can be the difference between a program that is an expensive time-suck or a strategic, profitable venture. Maria Sipka is the chief evangelist and co-founder of influencer marketing platform Linqia. Image courtesy of Shutterstock. …

    AllFacebookin Social- 24 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. The company’s sunglasses with built-in video cameras were officially announced in late September in a story for The Wall Street Journal…

    David Cohen/ AllTwitter- 28 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 34 readers -
  • Pinterest Taps Twitter’s Todd Morgenfeld as First CFO

    … Pinterest named its first-ever chief financial officer, and he comes to the social network by way of Twitter. Yoree Koh of The Wall Street Journal reported that Twitter vice president of finance Todd Morgenfeld will leave that company after about a year-and-a-half to assume the CFO role at Pinterest. Prior to Twitter, Morgenfeld served…

    David Cohen/ Inside Facebookin Social Twitter- 25 readers -
  • Facebook Plans Major Campaign to Promote Facebook Live (Report)

    … Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory, created the campaign with the aim of encouraging more “regular” Facebook users…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … be cheating brands out of literally billions of dollars. In its interesting use of math, Facebook was only counting ads that were viewed for at least three seconds in its average viewing time, which was inflating this important metric by between 60 percent and 80 percent. With Facebook video ads already on mute by default and auto-playing in users…

    Inside Facebookin Mobile Facebook- 25 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.” According to the WSJ: “P&G two years…

    AllFacebookin Facebook- 22 readers -
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