The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal.The Journal is the largest newspaper in the United States, by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today's 1.7 million.
Posts about The Wall Street Journal
    • Snapchat in Talks With Several Ad Agencies (Report)

      Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP, Omnicom Group, Publicis Groupe and I ...

      David Cohen/ AllFacebook- 21 readers -
  • Influencer Marketing Automation: Finding the Right Balance

    … is concern that these emerging companies focus too heavily on platform automation and not heavily enough on what makes influencer marketing successful in the first place–authentic relationships between real people. Marketers that are dubious of these newcomers worry that over-automation will result in awkward brand mentions or poor audience targeting…

    AllFacebookin Social- 17 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … late on a Friday evening, likely due to a leak earlier that day by Business Insider. Now, Spectacles are officially available to the general public—sort of. Snap Inc. is making the sunglasses available via vending machines that it calls Snapbots, but before you head out to search for one, these Snapbots will only appear in select locations for one…

    David Cohen/ AllTwitter- 13 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 15 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.” According to the WSJ: “P&G two years…

    AllFacebookin Facebook- 17 readers -
  • YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)

    … Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube, Vine and elsewhere on the web are in on the action. Deepa Seetharaman and Steven Perlberg of The Wall Street Journal said that some $2.2 million of the $50 million in payments for Facebook Live content they reported…

    David Cohen/ AllFacebookin Social Facebook YouTube- 11 readers -
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