The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal.The Journal is the largest newspaper in the United States, by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today's 1.7 million.
Posts about The Wall Street Journal
  • Snapchat in Talks With Several Ad Agencies (Report)

    …, Omnicom Group, Publicis Groupe and Interpublic Group of Cos., attempting to secure 2017 ad commitments of $100 million to $200 million from each company. People familiar with the discussions told Vranica, Farrell and Perlberg that Snap Inc. is trying to lock up full-year or multiyear deals at roughly double or triple the agencies’ 2016 total spending…

    David Cohen/ AllFacebook- 28 readers -
  • Influencer Marketing Automation: Finding the Right Balance

    … their influencer marketing budgets in the next 12 months. This surge in popularity has spawned hundreds of technology-backed influencer marketing platforms and providers that are touting their abilities to help brands navigate this nascent sector of the industry. But not everyone is welcoming them with open arms. According to The Wall Street Journal, there…

    AllFacebookin Social- 24 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. The company’s sunglasses with built-in video cameras were officially announced in late September in a story for The Wall Street Journal…

    David Cohen/ AllTwitter- 24 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 33 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 23 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.” According to the WSJ: “P&G two years…

    AllFacebookin Facebook- 21 readers -
  • YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)

    … on last month was earmarked for creators on YouTube, Vine, Snapchat and Instagram. Facebook vice president of global operations and media partnerships Justin Osofsky spoke with Seetharaman and Perlberg, denying that the social network was specifically targeting stars on other platforms, such as Vine and YouTube, and saying the goal is to “encourage…

    David Cohen/ AllFacebookin Social Facebook YouTube- 11 readers -
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