The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal.The Journal is the largest newspaper in the United States, by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today's 1.7 million.
Posts about The Wall Street Journal
  • Influencer Marketing Automation: Finding the Right Balance

    … As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful ways. As a result, 75 percent of marketers today use influencer marketing in some capacity, with nearly 60 percent planning on increasing…

    AllFacebookin Social- 16 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … they are available—coral, black and teal—and then complete their purchases via credit card and retrieve the sunglasses from the “mouth” of the Snapbot. Spectacles are delivered fully charged and ready to go. Readers: What do you think of the method being used to make Spectacles available for sale? …

    David Cohen/ AllTwitter- 11 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … given minute has grown fourfold since May, adding that Facebook Live has now been used on all seven continents and in outer space. While Facebook Live originated as a feature for celebrities and public figures, Facebook pointed out that “the vast majority” of Facebook Live videos come from average users, adding that Facebook Live videos spark 10 times…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 13 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 16 readers -
  • YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)

    … Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube, Vine and elsewhere on the web are in on the action. Deepa Seetharaman and Steven Perlberg of The Wall Street Journal said that some $2.2 million of the $50 million in payments for Facebook Live content they reported…

    David Cohen/ AllFacebookin Social Facebook YouTube- 10 readers -
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