The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal.The Journal is the largest newspaper in the United States, by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today's 1.7 million.
Posts about The Wall Street Journal
    • Snap Inc. Spectacles Are On Sale, But …

      “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. The company’s sunglasses with built-in video cameras were officially announced in late September in a story for The Wall Street Journal late on a Friday evening, likely ...

      David Cohen/ AllTwitter- 10 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … given minute has grown fourfold since May, adding that Facebook Live has now been used on all seven continents and in outer space. While Facebook Live originated as a feature for celebrities and public figures, Facebook pointed out that “the vast majority” of Facebook Live videos come from average users, adding that Facebook Live videos spark 10 times…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 11 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 13 readers -
  • YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)

    … Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube, Vine and elsewhere on the web are in on the action. Deepa Seetharaman and Steven Perlberg of The Wall Street Journal said that some $2.2 million of the $50 million in payments for Facebook Live content they reported…

    David Cohen/ AllFacebookin Social Facebook YouTube- 10 readers -
  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
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