The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal.The Journal is the largest newspaper in the United States, by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today's 1.7 million.
Posts about The Wall Street Journal
    • Infographic: The Science of Brand Voice

      Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice.

      Jordan Teicher/ The Content Strategist- 16 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Influencer Marketing Automation: Finding the Right Balance

    … is concern that these emerging companies focus too heavily on platform automation and not heavily enough on what makes influencer marketing successful in the first place–authentic relationships between real people. Marketers that are dubious of these newcomers worry that over-automation will result in awkward brand mentions or poor audience targeting…

    AllFacebookin Social- 24 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. The company’s sunglasses with built-in video cameras were officially announced in late September in a story for The Wall Street Journal…

    David Cohen/ AllTwitter- 28 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 34 readers -
  • Pinterest Taps Twitter’s Todd Morgenfeld as First CFO

    … Pinterest named its first-ever chief financial officer, and he comes to the social network by way of Twitter. Yoree Koh of The Wall Street Journal reported that Twitter vice president of finance Todd Morgenfeld will leave that company after about a year-and-a-half to assume the CFO role at Pinterest. Prior to Twitter, Morgenfeld served…

    David Cohen/ Inside Facebookin Social Twitter- 25 readers -
  • Facebook Plans Major Campaign to Promote Facebook Live (Report)

    … Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory, created the campaign with the aim of encouraging more “regular” Facebook users…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 25 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 22 readers -
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