The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal.The Journal is the largest newspaper in the United States, by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today's 1.7 million.
Posts about The Wall Street Journal
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 27 readers -
  • Influencer Marketing Automation: Finding the Right Balance

    … their influencer marketing budgets in the next 12 months. This surge in popularity has spawned hundreds of technology-backed influencer marketing platforms and providers that are touting their abilities to help brands navigate this nascent sector of the industry. But not everyone is welcoming them with open arms. According to The Wall Street Journal, there…

    AllFacebookin Social- 21 readers -
  • Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond

    … with social tech companies like NewsWhip, Spredfast, and Parse.ly that can provide instant data on what content gets shared and prioritized on Facebook. Challenge Facebook’s position that it isn’t a media company and pressure it to adopt editorial responsibility. Check out the video below, and tweet me @joelazauskas to share your thoughts. The post Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin How To's- 22 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. The company’s sunglasses with built-in video cameras were officially announced in late September in a story for The Wall Street Journal…

    David Cohen/ AllTwitter- 17 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … given minute has grown fourfold since May, adding that Facebook Live has now been used on all seven continents and in outer space. While Facebook Live originated as a feature for celebrities and public figures, Facebook pointed out that “the vast majority” of Facebook Live videos come from average users, adding that Facebook Live videos spark 10 times…

    David Cohen/ AllFacebookin Social Facebook- 28 readers -
  • Facebook Plans Major Campaign to Promote Facebook Live (Report)

    … to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures. The campaign will feature clips of live videos explaining how the feature works, a source familiar with the effort told Seetharaman. Readers: Are you surprised that Facebook is taking the rare step of turning to TV ads to boost awareness of Facebook Live? …

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 20 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 18 readers -
  • YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)

    … experimentation” with Facebook’s live-streaming feature. Seetharaman and Perlberg reported that the highest-paid creator is this category is Ray William Johnson, best known for YouTube series The Equals Three Show, and Johnson’s YouTube page featured the banner pictured below, which can’t make the Google-owned video site too happy. Jon Paul Piques…

    David Cohen/ AllFacebookin Social Facebook YouTube- 11 readers -
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