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Continuing in its evolution from media property to data provider, The Weather Company unveiled a newly updated advertising location-targeting platform this morning. JOURNEYfx now provides marketers with the ability to produce highly-accurate location-targeted campaigns, taking full advantage of The Weather Company’s mobile reach.
… its relationship to the three-year-old Local Media Consortium. Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch) Postmates has become a poster child for struggling on-demand businesses. According to countless venture capitalists, the company, despite its popularity with consumers, is doomed…
…, WeatherFX joined forces with media agency Mindshare to use their comprehensive data to push weather-personalized content to Mindshare clients such as personal-care corporation Kimberly-Clark and cruise line Royal Caribbean. It’s a prime example of the data-driven content marketing revolution.The Weather Company has been tracking data for the last…