The Weather Company

  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … 30 years, according to Somaya, but recently, new technology has made it possible to capture more accurate relationships between purchasing decisions and weather. “What we realized was that we had the greatest hacker ever on our side: Mother Nature,” he said. “A lot of things we think we do explicitly or implicitly are actually being run by a code…

    Jordan Teicher/ The Content Strategistin Content- 11 readers -
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