The Weather Company

  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … buried very deep in our DNA. We’re reacting to the environment.” To make the media-buying process even more efficient, Mindshare uses THE LOOP, their “war room,” to track WeatherFX data and make timely buys encompassing “owned, earned, and paid media,” according to a press release from The Weather Channel. Though its name sounds quite dystopian…

    Jordan Teicher/ The Content Strategistin Content- 14 readers -
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