The Weather Company

  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … at the most opportune times. “We wanted to know, could we find more interesting ways for agency clients to speak to consumers?” Vikram Somaya, general manager at WeatherFX, at DCN Content All-Stars. “Weather is always impacting our decisions: Are we going to eat a salad today? How am I going to get to work?” Credit: Shannon Sturgis Earlier this year…

    Jordan Teicher/ The Content Strategistin Content- 10 readers -
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